Marketing Manager

Join to apply for the Marketing Manager - Canada role at International SOS At International SOS, we are in the business of protecting and saving lives. For 40 years, we have delivered customised security risk management, health, and wellbeing solutions to organisations worldwide. With a presence in 90 countries and a team of nearly 13,000 experts, we provide 24/7 support to help organisations fulfil their Duty of Care responsibilities. We’re looking for talented individuals to join our team and make a difference. Overview The Marketing Manager supports the development and execution of the Canada strategic and tactical marketing plans, business initiatives and special Group projects. The Marketing Manager will help the business attain its new business, account extension, and retention targets. The role develops and executes a comprehensive Canada marketing approach, using best practices in campaign development, creative concepts, marketing automation and analytics to drive revenue and support retention and extension targets of regional clients. Responsibilities Delivery and day-to-day management of regional marketing plans. Support the sales team by delivering on the regional marketing plans for New Business, Retention and Account Extension initiatives. Assist with the development of marketing objectives and marketing plans for all of Canada. Identify and convince event experts to participate Create content in close cooperation with experts Manage the invitation and follow-up cycle Manage event logistics and budget Coordinate speaking opportunities Assist with development and execution of lead generation and brand awareness digital campaigns using Eloqua and Salesforce.com; set up and execute tasks for landing pages, email campaigns and lead scoring rules Develop and implement initiatives to drive online lead generation and database growth Develop and execute marketing automation campaigns to nurture, score and qualify sales leads Conceptualise new ideas/channels, research ideas, evaluate their objective from market and financial standpoints, and project manage digital initiatives Perform regular tracking of marketing performance and integrate recommendations into the design phase as part of continuous improvement Continually monitor, analyse and tune campaigns to maximise ROI Develop tools and reports to track progress on marketing activities as per strategic plans Perform A/B tests to improve success and ROI on digital campaigns Assist with development of creative concepts for sales and marketing collateral (digital assets, templates, print ads, brochures, whitepapers, eBooks, social media, presentations, photography and videos) to support sales objectives Leverage sponsorship contracts with associations to deliver joint marketing and business activities Qualifications Strong marketing experience combining strategic vision, technical expertise and design skills Highly analytical with the ability to approach problems from a business perspective Ability to draw conclusions from data and maximise campaign ROI Initiative, results-driven, process-oriented Experience with Eloqua or similar marketing automation and Salesforce.com or similar CRM Excellent computer skills including MS Office (Word, PowerPoint and advanced Excel) Project management experience Team player with a strong customer focus Ability to manage multiple projects simultaneously without compromising quality Clear and effective written and verbal communication Strong organizational skills, ability to prioritise and adapt to changing demands Strong understanding of the Canadian market, including cultural nuances and industry trends Ability to work independently and collaboratively Required Work Experience At least 5 to 10 years of experience in a marketing role, preferably in a B2B or SaaS environment Proven experience delivering webinars, creating content, and planning events Proven experience in digital marketing and best practices Proven experience producing marketing collateral Other Requirements Qualification in marketing, communications, IT, media and/or related discipline Fluency in both English and French (written and spoken) Travel Requirements This is a remote-based role that supports business for the country of Canada Travel on an as-needed basis according to business needs Footer By joining International SOS, you will contribute to a global network dedicated to protecting people and organisations. We offer a dynamic and respectful workplace where expertise, innovation, and collaboration drive our success. Start your journey with us today. Apply now #J-18808-Ljbffr