Manager, Product Content Marketing

Join the CAAT Pension Plan as a Manager, Product Content Marketing . At CAAT, we’re passionate about what we do. We challenge the status quo, bring real impact, and foster a can‑do culture. About The Role We are seeking a Manager, Product Content Marketing to join our Pension Solutions team. This strategic, storytelling‑driven role brings CAAT’s product narratives to life across channels, translating complex, technical product concepts into compelling content that drives awareness, engagement, and growth. Sitting at the intersection of product, marketing, and sales enablement, this role blends creativity with business acumen and thrives in a fast‑paced, mission‑driven environment. As The Newest Member Of Our Team, You’ll Lead, mentor, and support team members responsible for content writing and event & conference execution, setting clear priorities and allocating workload to deliver consistently high‑quality experiences. Coach and develop the team’s capability in logistics planning, stakeholder management, and high‑impact event marketing. Develop and execute content strategies aligned with product positioning, value propositions, and customer journeys. Create high‑impact content such as product brochures, white papers, solution briefs, case studies, blog posts, landing pages, and video scripts or treatments. Partner with product marketing, sales, and subject matter experts to uncover customer pain points and align content to address them. Evolve the product voice and messaging to resonate with different buyer personas and industries. Lead content planning for new product launches and feature releases, ensuring clear, value‑driven messaging. Craft sales enablement materials, including messaging frameworks, pitch decks, FAQs, and battle cards, to support frontline teams. Collaborate with campaign managers to integrate product content into multi‑channel campaigns. Use analytics to measure content impact on engagement, pipeline, and conversion, and continuously test, iterate, and optimize based on performance and feedback. Ensure all content is SEO‑optimized, aligned with digital best practices, and delivered through appropriate content management and marketing automation tools. Partner closely with Growth Marketing, Product, Customer Success, Sales, Design, and Digital teams to create tailored, visually polished, and brand‑aligned assets that support key initiatives. To Succeed, You Bring Bachelor’s degree in marketing, communications, journalism, or related field. 8–10 years in B2B content marketing, ideally tech, SaaS, retirement, fintech, or financial services, with leadership/coaching experience. Proven ability to translate complex technical products into value‑driven, audience‑friendly narratives through strong writing, editing, and storytelling across digital/print formats. Solid understanding of SEO, CMS (e.g., WordPress), marketing automation (e.g., Salesforce Marketing Cloud, HubSpot), and UX writing/customer journey mapping. Experience collaborating cross‑functionally, managing multiple projects/deadlines, and producing/managing video, podcast, or interactive content. Exposure to product/solution marketing or technical writing is a strong preference. The target hiring salary for this position is $122,000.00 - $152,600.00. Placement within our salary range will be based on factors such as internal equity, market conditions, and the candidate’s experience, skills, and qualifications relevant to the role. No artificial intelligence tools are used to screen, assess, or select applicants for this position. Artificial intelligence tools may be used to help recruiters identify potential candidates on external platforms. All hiring decisions are made by human reviewers. Benefits Opportunities to Build a Better You: We never stand still. As we grow, so do you. Enjoy a place that provides endless opportunities to learn and master your skills while cultivating new ones. Comprehensive & Holistic Care: Be at your best with a Total Rewards program that feeds and prioritizes your physical, mental, and financial wellness. From flexible work arrangements, comprehensive benefits to wellness incentives, and a defined benefit pension plan – we have you covered. A Place to Collaborate and Win: We’ve built a lively environment where creativity and open communication thrive. It’s why we’re consistently recognized as one of ‘Canada’s Most Admired Corporate Cultures’, one of ‘Greater Toronto’s Top Employers’, and one of the ‘Best Places to Work’. Work that Truly Matters. You’re giving Canadians the opportunity for better retirement security, and organizations the chance to do more. If you believe that Canadians deserve a future where a secure lifetime retirement income contributes to their financial and overall well‑being, then CAAT could be the right fit for you. Start your journey with us today. Apply now. Learn more about us by visiting Diversity, Equity, Inclusion, And Belonging (DEIB) DEIB at CAAT means we respect and value the broadest range of experiences, geographies, gender, ethnicities, backgrounds, and perspectives as key elements of our culture. Our vision is to provide an environment where employees can bring their best, professional, authentic, selves to work. CAAT Pension Plan is an equal opportunity employer, and we will accommodate any needs under the Accessibility for Ontarians with Disabilities Act and the Ontario Human Rights Code. Hiring processes will be modified to remove barriers to accommodate those with disabilities, if requested. Should any applicant require accommodation through the application processes, please contact us at or call Human Resources at 416‑673‑9000 for assistance. Seniority Level Mid‑Senior level Employment Type Full‑time Job Function Marketing and Sales #J-18808-Ljbffr