Manager, Product Content Marketing

At CAAT, we’re passionate about what we do. And it shows

Here, you’ll find a cultural spark in everything we do - from the way we partner with members and employers, to the way we work, collaborate, and grow. It doesn’t just feel different at CAAT. It _is_ different. We’re one of the fastest-growing pensions in the country for a reason. We challenge the status quo, making a real impact on the hundreds of employers we serve - from education institutions to major corporations and household brands. And we’re just getting started. Driven by core values and a shared purpose, we’re fierce champions for better retirement security, known for our can-do culture where everyone plays a role in bringing our vision to life. If this sounds like a fit, we’d love you to be a part of it.

**About the Role**:
We are seeking a Manager, Product Content Marketing to join our Pension Solutions team. This strategic, storytelling‑driven role brings CAAT’s product narratives to life across channels, translating complex, technical product concepts into compelling content that drives awareness, engagement, and growth. Sitting at the intersection of product, marketing, and sales enablement, this role blends creativity with business acumen and thrives in a fast‑paced, mission‑driven environment.

As the Newest Member of our Team,**You’ll**:

- Lead, mentor, and support team members responsible for content writing and event & conference execution, setting clear priorities and allocating workload to deliver consistently high‑quality experiences.
- Coach and develop the team’s capability in logistics planning, stakeholder management, and high‑impact event marketing.
- Develop and execute content strategies aligned with product positioning, value propositions, and customer journeys.
- Create high‑impact content such as product brochures, white papers, solution briefs, case studies, blog posts, landing pages, and video scripts or treatments.
- Evolve the product voice and messaging to resonate with different buyer personas and industries.
- Lead content planning for new product launches and feature releases, ensuring clear, value‑driven messaging.
- Craft sales enablement materials, including messaging frameworks, pitch decks, FAQs, and battle cards, to support frontline teams.
- Collaborate with campaign managers to integrate product content into multi‑channel campaigns.
- Use analytics to measure content impact on engagement, pipeline, and conversion, and continuously test, iterate, and optimize based on performance and feedback.
- Ensure all content is SEO‑optimized, aligned with digital best practices, and delivered through appropriate content management and marketing automation tools.
- Partner closely with Growth Marketing, Product, Customer Success, Sales, Design, and Digital teams to create tailored, visually polished, and brand‑aligned assets that support key initiatives.

To Succeed, You Bring**:

- Bachelor’s degree in marketing, communications, journalism, or related field.
- 8-10 years in B2B content marketing, ideally tech, SaaS, retirement, fintech, or financial services, with leadership/coaching experience.
- Proven ability to translate complex technical products into value-driven, audience-friendly narratives through strong writing, editing, and storytelling across digital/print formats.
- Solid understanding of SEO, CMS (e.g., WordPress), marketing automation (e.g., Salesforce Marketing Cloud, HubSpot), and UX writing/customer journey mapping.
- Experience collaborating cross-functionally, managing multiple projects/deadlines, and producing/managing video, podcast, or interactive content.
- Exposure to product/solution marketing or technical writing is a strong preference.

At CAAT, we believe innovation, passion, and purpose are ingredients for a great work environment. We’re incredibly proud of our people and the remarkable impact they have as catalysts for change. We’re committed to attracting and keeping great talent, which means competitive compensation, exceptional benefits, and an environment where people can grow and thrive. When you work with CAAT, you’ll enjoy:

- **Opportunities to Build a Better You**: We never stand still. As we grow, so do you. Enjoy a place that provides endless opportunities to learn and master your skills while cultivating new ones.
- **Comprehensive & Holistic Care**:Be at your best with a Total Rewards program that feeds and prioritizes your physical, mental, and financial wellness. From flexible work arrangements, comprehensive benefits to wellness incentives, and a defined benefit pension plan - we have you covered.
- **A Place to Collaborate and Win**: We’ve built a lively environment where creativity and open communication thrive. It’s why we’re consistently recognized as one of _‘Canada’s Most Admired Corporate Cultures’_, one of _‘Greater Toronto’s Top Employers’_, and one of the _‘Best Places to Work’_.
- **Work that Truly Matters.** You’re giving Canadians the opportunity for b