Media Planning Manager

2 weeks ago

Toronto, Canada Initiative Full time

Join to apply for the Media Planning Manager role at Initiative . This role leads integrated media planning, developing strategies, mentoring teams, and ensuring flawless media execution. Key Responsibilities Accountable for leading the preparation, writing and presentation of integrated media plans, proposals and analysis that satisfy client objectives and that go beyond the brief. Maintain stewardship and accountability of the media plan, regularly evaluating and monitoring execution. Liaise and foster knowledge-sharing with other disciplines internally, partner agencies and other departments to ensure that media and client knowledge is current. Ensure that all media plans adhere to the agency's values, philosophies, and processes. Lead the preparation and presentation of evaluations of media opportunities, media trends and issues of interest to clients. Awareness of client Key Performance Indicators (KPIs) and objectives, ensuring that tracking is in place for check-ins as required. Manage and lead a team of employees. Effectively communicate agency goals, manage workloads, provide ongoing performance feedback and support professional development. Interview and participate in hiring decisions of employees if/when required. Accurately and effectively manage client’s day-to-day planning requirements, with a strong understanding of client’s business objectives and Key Performance Indicators (KPIs). Inform leadership of potential challenges and opportunities as it relates to client and/or people management. Influence decision making by encouraging appropriate strategies and benefits of offerings to clients. Participate in additional agency/team projects and new business presentations as required. Oversee financial media control, including purchase authorizations, billing and budget control reports and ensure that discrepancies are resolved in a timely fashion. Desired Skills & Experience Professional or educational background in Marketing and/or Advertising would give leverage to this application. Manager-Director level of experience in integrated media planning. History of developing positive on-going business relationships with a focus on client service. Ability to develop and foster strong relationships and partnerships, both internally and externally. Demonstrated ability to effectively apply knowledge and insights gained from research resources to media planning. Previous experience managing and developing employees. Proactive approach to problem solving, supporting the team, self-development, etc. Proficient with media research tools (e.g. Clear Decisions, Vividata, Neilson), and media tools (e.g. Prisma). Curiosity, learning agility, with a passion for continuous development. Experience with presenting. Excellent communication skills (both written and verbal). Independent thinker with highly developed organizational skills and a strong attention to detail and accuracy. Ability to work collaboratively as well as independently. Proficient in Microsoft Office Suite (Word, Excel and PowerPoint). Ability to travel as required. Seniority Level Mid-Senior level Employment Type Full-time Job Function Advertising Industry Advertising Services #J-18808-Ljbffr

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