HTML Email developer

3 weeks ago

Toronto, Canada MASS Engines Full time

*Proficient in HTML and CSS coding with a keen attention to detail, ensuring responsive and visually appealing email campaigns that adhere to industry best practices.

*2 hour coding test required for this position. This position is for a strong coder.


We are searching for a Marketing Automation Email developer with a strong passion for coding. As a Email Developer, you will be responsible to increase email marketing success by coding, building, and testing email communications. Working closely with marketing managers, designers, developers, and project managers this role will implement all programmatic and operational initiatives through the marketing automation platforms. The ideal candidate is a team player who has experience with email marketing in a B2B environment with marketing knowledge to drive results.


We pride ourselves on supporting our employees in their career trajectory. We invest in you, the way we hope you invest in us. Between team building and individualized growth plan development, we excel at creating an environment that fosters a growth mindset and a desire to want to improve.


What you will do:

  • Responsible for email marketing program development and execution, including segmentation, testing, and deployment, and continually evaluate these for improvements.
  • Write well-designed, testable, efficient code using best practices for email and website development including mobile and responsive design
  • Create emails, landing pages, and user interfaces, using HTML, JavaScript, and CSS, while incorporating personalization and segmentation
  • Configure automated targeted marketing journeys and nurturing stages in major Marketing Automation platforms; develop segmentation, campaign flows, emails, landing pages, forms, data processors, etc.
  • Develop or validate testing schedules, addressing all browsers and devices to ensure content renders as intended across all major browsers and devices
  • Ensure code stability via regression, support quality assurance, and perform unit and user-acceptance testing to identify bugs and ensure production operations run successfully
  • Identify issues or trends with content or designs provided by the client, providing constructive feedback and potential solutions to the internal team that improve content experiences
  • Work promptly and diligently to complete edits requested by clients
  • Maintain asset library repository for code reuse and recovery
  • Understand and evaluate campaign metrics and distribute campaign performance to the services project team
  • Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards
  • Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth


What you will need:

  • Past experience with email marketing, lead nurturing, marketing automation, and web analytics
  • Proficient in using marketing automation technology
  • Knowledge of the latest digital marketing trends
  • In-depth knowledge of CRM and Marketing Automation tools
  • Hands-on experience with marketing software and analytic tools such as Google Analytics, Tableau, Eloqua, Hubspot, WebTrends, etc.
  • Sense of ownership and pride in your performance and its impact on the company’s success
  • Critical thinking and problem-solving skills
  • Strategic thinker with great analytical skills
  • Expertise in developing and maintaining engagement roadmaps based on results
  • Expertise with pivoting deliverables based on business needs
  • Strong client stakeholder and executive stakeholder management skills
  • Exceptional interpersonal skills and ability to work well in cross-functional teams
  • Excellent communication, interpersonal, and presentation skills (in-person, virtual, or by email)
  • Outstanding organizational and time management skills

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