Senior Performance Marketing Manager

4 days ago

Quebec, Canada inBeat Agency Full time

About inBeat Agency:

We drive exceptional growth for brands through performance creative services. We focus on reducing client acquisition costs and driving results across all activities. We pride ourselves on our dynamic team environment and commitment to innovation and excellence in digital marketing.


Position Overview:

We are seeking an experienced Senior Performance Marketing Manager fully bilingual in Quebec French and English. This role requires expertise in managing and scaling paid social campaigns and Google Ads, with a keen eye for data-driven strategies. The successful candidate will lead our performance marketing efforts, optimizing budgets, and identifying growth opportunities across various digital platforms.


Key Responsibilities:

  • Develop and implement comprehensive paid media strategies across platforms such as Facebook, Instagram, Google Ads, and LinkedIn to meet or exceed key performance indicators.
  • Manage substantial advertising budgets, ensuring optimal allocation for maximum return on investment.
  • Conduct ongoing A/B testing and other comparative metrics to continually refine strategy and approach.
  • Collaborate with creative and content teams to ensure ad content is engaging, brand-appropriate, and optimized for conversion.
  • Analyze campaign performance data to provide actionable insights and reports to senior management and clients.
  • Stay current with industry trends and updates in digital advertising to keep the agency at the forefront of digital marketing innovations.
  • Mentor junior team members, providing guidance and support in their professional development within the field of performance marketing.


Qualifications:

  • Proven track record of managing large-scale paid social and search campaigns in a digital agency setting.
  • Fluent in French and English, with excellent communication and presentation skills.
  • Strong analytical skills and experience with performance metrics and ROI analysis.
  • Experience with digital marketing tools and platforms, including Google Analytics, Facebook Business Manager, and SEMrush.
  • Minimum of 5 years of experience in digital marketing with at least 3 years in a leadership role.
  • Bachelor’s degree in Marketing, Business Administration, or a related field.


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