Email Marketing Specialist

Overview We are seeking a talented and detail-oriented Email Marketing Specialist to join our team. As an Email Marketing Specialist, you will be responsible for creating, executing, and optimizing email campaigns to engage our audience and drive key marketing objectives. The ideal candidate should have a strong understanding of email marketing best practices, excellent communication skills, and a passion for delivering impactful and targeted messages. Email Campaign Development Create and execute end-to-end email marketing campaigns, including drafting compelling copy, designing visually appealing layouts, and selecting appropriate imagery. Collaborate with cross-functional teams to align email campaigns with overall marketing goals and initiatives. List Segmentation and Targeting Segment email lists based on various criteria such as demographics, behavior, and engagement levels to deliver personalized content. Implement targeted messaging strategies to improve campaign effectiveness. A/B Testing Set up and conduct A/B tests on subject lines, copy, visuals, and other elements to optimize email performance. Analyze test results and apply insights to improve future campaigns. Reporting and Analysis Monitor key performance indicators (KPIs) including open rates, click-through rates, and conversion rates. Provide regular reports on the performance of email campaigns and recommend areas for improvement. Automation and Workflow Management Assist in the implementation and maintenance of marketing automation workflows. Work with marketing automation tools to set up triggers and personalized customer journeys. Collaborate with content creators, designers, and other team members to ensure consistent brand messaging and visual elements in email campaigns. Review and edit content for clarity, consistency, and effectiveness. Compliance and Best Practices Stay informed about email marketing regulations (e.g., GDPR, CAN-SPAM) and ensure compliance in all email communications. Keep up-to-date with industry best practices and recommend improvements to optimize email marketing efforts. Requirements Min. 1 year experience in email deployment platforms, CRM tools and strategy development Familiarity with email marketing platforms and tools. Strong written and verbal communication skills. Analytical mindset with the ability to derive insights from data. Basic knowledge of HTML for email template customization (preferred). Detail-oriented, organized, and capable of managing multiple tasks simultaneously. Ability to work collaboratively in a team environment. About KINESSO KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at What 0\u2019s in it for you? Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round. A flexible hybrid work model that works for you. A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone. A chance to be part of and grow within a global network of agencies. The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge. KINESSO is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to #J-18808-Ljbffr