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Digital Marketing and Social Media Coordinator

1 month ago

Montreal, Canada Mercan Group of Companies Full time

Digital Marketing and Social Media Coordinator


Who we are


Mercan Group of Companies, one of the leaders in Canada in the fields of investment and immigration. We are comprised of highly experienced staff including Regulated Canadian Immigration Consultants, business consultants, immigration lawyers, professional accounts and processing representatives. Our Canadian offices are in Montreal, Saskatoon and Edmonton. Since our foundation, in 1989, we have expanded our activities on an international scale and opened branch offices worldwide.


Job Description


The Digital Marketing and Social Media Coordinator will develop and implement strategies to enhance our online presence, focusing on social media, content creation, and SEO. The person will also contribute in other areas of content writing, implementing marketing strategies, and supporting sales with campaigns. This person will also play a supporting role with regards to digital platforms such as the CRM, tracking tools, reports, design as well as our websites and other platforms.


The selected candidate will be tasked with developing initiatives for the Digital Marketing/IT team related to SEO, copywriting, digital marketing, website management, newsletters and social media.


The position's focus will be on advertising and attracting selected audiences for various programs and products that we offer as well as manage the platforms for any other activities.


The selected candidate may be asked to provide a supporting role at times with regards to special projects such as events, conferences, sales support or other tasks if applicable.


Main tasks:


  • Manage all social media accounts and regularly create engaging content as well as advertising campaigns.


  • Develop and optimize content for our website.


  • Execute SEO strategies to improve search performance.


  • Collaborate with team members to align marketing initiatives.


  • Monitor social media trends, insights, and best practices to generate fresh content ideas.


  • Contribute by writing content on a wide range of platforms, such as websites, newsletters, ads, promotional material, etc.


  • Support the team with regards to digital platform management, including but not limited to; CRM, websites, tracking tools, SEO tools, marketing tools, social media platforms, etc.


  • Help with general design work for website content, advertising content, marketing content, etc.


  • Support sales through campaign design and management.


Requirements:


  • Bachelor's degree or higher education degree in a relevant field is required.
  • Must have 1-3 years of experience in a relevant field.
  • High level of knowledge of various social media platforms (Facebook, LinkedIn, Instagram, etc.)
  • Knowledge of the following programs required: CMS, WordPress, Microsoft Office, Adobe (photoshop, illustrator, InDesign).
  • Digital Marketing knowledge and background is required (Designing ads, using social media for campaigns, etc.)
  • Should have a good understanding and some experience on SEO copywriting techniques.
  • Must be fluent in both English and French, both written and spoken.
  • Fluency is other languages is an asset.
  • Must be comfortable working with others in a multicultural environment and with offices abroad.
  • Must be proactive be able to bring new ideas and strategies to the table.
  • Must be someone ambitious and driven who will want to grow and achieve results.
  • Strong communication skills are required.
  • Ability to work in a fast-paced environment with changing priorities.
  • Experience in design, advertising, and sales experience are assets.


What we offer:


  • This position is for full time employment
  • An opportunity to be part of a dedicated, hard-working, and positive team that will provide support in your everyday work
  • Company will support additional trainings that may be needed
  • Chance to work with a first-class multicultural team and grow professionally and within the firm
  • Competitive compensation plus commission and benefits
  • Health plan
  • Group retirement plan with contribution from the employer (GRSP)
  • Travel for work is possible.


Coordinateur en marketing numérique et médias sociaux

 

Qui sommes-nous ?

 

Mercan Group of Companies, l'un des leaders au Canada dans les domaines de l'investissement et de l'immigration. Nous sommes composés d'une équipe très expérimenté comprenant des consultants canadiens agréés en immigration, des consultants en affaires, des avocats spécialisés en immigration, des représentants professionnels en matière de comptes et de traitement. Nos bureaux canadiens sont situés à Montréal, Saskatoon et Edmonton. Depuis notre fondation, en 1989, nous avons étendu nos activités à l'échelle internationale et ouvert des bureaux dans le monde entier.

 

Description du poste

 

Le coordinateur du marketing numérique et des médias sociaux élaborera et mettra en œuvre des stratégies visant à améliorer notre présence en ligne, en se concentrant sur les médias sociaux, la création de contenu et le référencement. La personne contribuera également à d'autres domaines tels que la rédaction de contenu, la mise en œuvre de stratégies de marketing et le soutien aux ventes par le biais de campagnes. Cette personne jouera également un rôle de soutien en ce qui concerne les plateformes numériques telles que le CRM, les outils de suivi, les rapports, la conception ainsi que nos sites Web et d'autres plateformes.

 

Le candidat sélectionné sera chargé de développer des initiatives pour l'équipe Digital Marketing/IT en matière de référencement, de rédaction, de marketing numérique, de gestion de sites web, de bulletins d'information et de médias sociaux.

 

Le poste sera axé sur la publicité et l'attraction de publics sélectionnés pour divers programmes et produits que nous offrons, ainsi que sur la gestion des plates-formes pour toute autre activité.

 

Le candidat sélectionné pourra être amené à jouer un rôle de soutien dans le cadre de projets spéciaux tels que des événements, des conférences, un soutien aux ventes ou d'autres tâches, le cas échéant.

 

Principales tâches :

 

- Gérer tous les comptes de médias sociaux et créer régulièrement du contenu attrayant ainsi que des campagnes publicitaires.

- Développer et optimiser le contenu de notre site web.

- Exécuter des stratégies de référencement pour améliorer les performances de recherche.

- Collaborer avec les membres de l'équipe pour aligner les initiatives de marketing.

- Suivre les tendances, les idées et les meilleures pratiques en matière de médias sociaux afin de générer des idées de contenu fraîches.

- Contribuer à la rédaction de contenu sur un large éventail de plateformes, telles que les sites web, les bulletins d'information, les publicités, le matériel promotionnel, etc.

- Soutenir l'équipe en ce qui concerne la gestion des plateformes numériques, y compris, mais sans s'y limiter, le CRM, les sites Web, les outils de suivi, les outils de référencement, les outils de marketing, les plateformes de médias sociaux, etc.

- Participer à la conception générale du contenu du site web, du contenu publicitaire, du contenu marketing, etc.

- Soutenir les ventes par la conception et la gestion de campagnes.

 

Exigences :

 

- Un baccalauréat ou un diplôme d'études supérieures dans un domaine pertinent est exigé.

- Vous devez avoir 1 à 3 ans d'expérience dans un domaine pertinent.

- Haut niveau de connaissance des différentes plateformes de médias sociaux (Facebook, LinkedIn, Instagram, etc.).

- Connaissance des programmes suivants requise : CMS, WordPress, Microsoft Office, Adobe (photoshop, illustrator, InDesign).

- Des connaissances et une expérience en marketing numérique sont requises (conception de publicités, utilisation des médias sociaux pour les campagnes, etc.)

- Vous devez avoir une bonne compréhension et une certaine expérience des techniques de rédaction pour le référencement.

- Une expérience en design, en publicité et en vente est un atout.

- Vous devez parler couramment l'anglais et le français, à l'écrit comme à l'oral.

- La maîtrise d'autres langues est un atout.

- Vous devez être à l'aise pour travailler avec d'autres personnes dans un environnement multiculturel et avec des bureaux à l'étranger.

- Vous devez être proactif et capable d'apporter de nouvelles idées et stratégies.

- Vous devez être une personne ambitieuse et motivée qui souhaite se développer et obtenir des résultats.

- De solides compétences en matière de communication sont nécessaires.

- Capacité à travailler dans un environnement en constante évolution avec des priorités changeantes.

 

Ce que nous offrons :

 

- Ce poste est à temps plein

 

- L'opportunité de faire partie d'une équipe dévouée, travailleuse et positive qui vous soutiendra dans votre travail quotidien.

- L'entreprise prendra en charge les formations supplémentaires qui pourraient s'avérer nécessaires.

- La possibilité de travailler avec une équipe multiculturelle de premier ordre et d'évoluer professionnellement et au sein de l'entreprise.

- Rémunération compétitive assortie de commissions et d'avantages sociaux

- Plan de santé

- Régime de retraite collectif avec contribution de l'employeur (GRSP)

- Des déplacements professionnels sont possibles.