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Marketing & Sales Coordinator

4 months ago

Calgary, Canada Yama Vans Full time

Join Yama Vans as our Marketing & Sales Coordinator and be a driving force behind our adventure-fueled marketing and sales initiatives


‍ Yama Vans is a leader in adventure van design and manufacturing in Canada. Our mission is to empower people to do more of what they love with people they love. At Yama, we finely tune our vans for year-round, off-grid travel throughout the Canadian Rockies and beyond. From designing the van together to when our clients get behind the wheel, we ensure a smooth, informative, and exciting ride. If you, like us, know that the journey is the destination, Yama is where you should start yours.

‍

About the Role:

‍ Do you have a deep love for the outdoors, adventure sports, and camping? Do you also consider yourself a G-suite wizard who thrives on making all the pieces come together to make things happen? Yama Vans is searching for a Marketing & Sales Coordinator to be the backbone of our marketing and sales initiatives. In this role, you’ll help ensure every marketing activation aligns with our brand and resonates with our adventure-seeking community. You’ll be the essential link that guarantees the smooth execution of all our exciting marketing and sales initiatives for product and market expansion.


Objectives of the Role:

  • Flawless Execution: Ensure the seamless execution of all events and photoshoots.
  • Market & Performance Insights: Compile market research, forecasts, campaign results, and consumer trends.‍
  • Content Generation: Support with content creation for social media, blog, and email marketing to support brand and lead generation strategies.‍
  • Sales Support: Assist the sales team in lead capture and qualifying.


The Role Will Include:

  • Photoshoot Coordination: Manage the coordination and logistics of photoshoot timelines, locations, props/inventory, and models.
  • Event Coordination: Manage the coordination and logistics of internal/external events by preparing assets, representing Yama Vans at events, handling setup/takedown, and following up with leads generated.
  • Sales Support: Support the lead qualification process for sales.
  • Data Capture and Reporting: Gather data from various sources to inform marketing and sales strategies.
  • Content Creation: Engage in copywriting for blogs and emails, and limited photography and videography (most production is handled by our media partners)
  • Market and Client Research: Conduct research to inform product and strategy development.
  • Campaign Execution: Support the planning and execution of marketing campaigns.


‍Skills:

  • Copywriting.
  • Basic graphic design.
  • Basic photography/videography.
  • Excellent written and oral communication.
  • Excellent customer service skills.
  • Project management.
  • Experience in marketing coordination or a similar role that requires a high level of organization.
  • Event coordination experience is an asset.
  • Creative thinking and problem-solving.
  • Knowledge of traditional, digital, content marketing, and social media marketing.


Requirements:

  • Passion for the outdoors, adventure sports and/or camping.
  • Bachelor's degree in marketing or a related field.
  • 1+ years of experience in a Marketing-related role.
  • Clean driving record and comfortable driving 4X4 vehicles.
  • 25+ years of age (insurance requirement for driving the vans).
  • Ability to work some weekends and evenings to support events.
  • Competent in Google Suite (Sheets, Slides, Docs) or similar programs.‍


This position is offered under the Youth Employment Program through IRAP. To be eligible, candidates must meet the following criteria:

  • Aged 15 to 30 years at the start of the internship.
  • A post-secondary graduate.
  • A Canadian citizen, permanent resident of Canada, or person granted refugee status in Canada.
  • Legally entitled to work according to the relevant provincial legislation and regulations.
  • A first-time participant in a Youth Employment and Skills Strategy work experience program targeted at post-secondary graduates.


Information:

  • $50k - $60k annual salary
  • 40 hours per week.‍

Benefits: ‍

  • Health Spending Account.
  • Mountain Mondays (x2).
  • Flex Days (x2)
  • Annual team camping.


‍Interested candidates should submit a resume and cover letter outlining their qualifications and experience to with the subject line "Marketing & Sales Coordinator Application."