Growth Marketing Manager

6 days ago

Toronto, Ontario, Canada Musaffa Full time

About Musaffa

Musaffa is a US-based Islamic fintech powerhouse transforming Shariah-compliant investing globally. With over four years of innovation, we serve a thriving community of 510,000+ users across 200+ countries , offering advanced tools for halal investment screening and research.

As one of the most visited platforms in Shariah-compliant capital markets, we're building a cutting-edge Shariah-compliant trading platform to provide seamless, ethical, and transparent investment opportunities.

At Musaffa, we don't just hire employees—we seek visionary partners and bold innovators who share our ambition to transform Musaffa into one of the most visited and impactful platforms in the global fintech industry. Together, we're not just building a company; we're shaping the future of halal investing.

As we continue to scale, we're looking for an ambitious Growth Marketing Manager to drive our marketing initiatives, increase brand awareness, and accelerate user acquisition through data-driven strategies. This is an opportunity to make a high-impact contribution by expanding our reach and furthering our mission of redefining halal investing .

About the Role

As the Growth Marketing Manager , you will play a crucial role in driving user acquisition, retention, and brand awareness across multiple digital channels. This role is ideal for a results-oriented marketer with a passion for fintech, performance marketing, and community growth.

This is a high-impact role that requires dedication, creativity, and a results-driven mindset . While the work hours are flexible, candidates should be ready to go the extra mile when needed, particularly during major marketing campaigns, product launches, or critical growth phases.

Key Responsibilities

1. Growth Strategy & Performance Marketing

  • Develop and execute data-driven growth strategies to drive user acquisition, activation, and retention.
  • Manage paid advertising campaigns across Google Ads, Meta, LinkedIn, and other platforms to maximize ROI.
  • Continuously optimize conversion funnels , A/B test campaigns, and analyze user behavior to improve marketing effectiveness.
  • Identify and leverage new growth channels, trends, and market opportunities .

2. SEO & Content Marketing

  • Drive SEO optimization efforts to increase organic traffic and brand visibility .
  • Oversee content marketing initiatives , including blog articles, newsletters, and case studies, to engage and educate users.
  • Collaborate with research and product teams to develop high-quality educational content for Musaffa Academy.

3. Community Growth & Engagement

  • Design and implement a community growth strategy to foster engagement across LinkedIn, Facebook, WhatsApp, Reddit, and Telegram.
  • Organize and host interactive events such as webinars, AMAs, and workshops to engage the community.
  • Develop and manage referral and ambassador programs to drive organic user growth .
  • Act as the primary liaison for community members , gathering feedback and enhancing the user experience.

4. Partnerships & Influencer Collaborations

  • Establish and nurture strategic partnerships with Islamic finance influencers, fintech startups, and ethical investing organizations.
  • Represent Musaffa at industry events, virtual summits, and conferences to enhance brand awareness.
  • Collaborate with partners on co-branded campaigns , guest webinars, and thought leadership content.
  • Leverage partnerships to expand the reach of Musaffa Academy and attract new users to the platform.

5. Data Analytics & Insights

  • Track and analyze key performance metrics such as CAC (Customer Acquisition Cost), LTV (Lifetime Value), churn rate, and conversion rates .
  • Use tools like Google Analytics, Mixpanel, and Amplitude to gain insights and refine marketing strategies.
  • Conduct market research and competitive analysis to identify new growth opportunities.

What You'll Bring to Musaffa

Experience and Expertise

  • 10+ years of experience in growth marketing, digital marketing, or performance marketing, ideally in fintech, SaaS, or financial services .
  • Proven track record in driving user acquisition and engagement through growth strategies.
  • Strong experience in SEO, content marketing, and paid advertising .
  • Familiarity with community engagement, referral programs, and ambassador marketing .
  • Hands-on experience with marketing analytics tools like Google Analytics, Mixpanel, or Amplitude .

Education

  • Bachelor's or Master's degree in Marketing, Business, Communications, or a related field .
  • Strong academic background, with a preferred GPA of 3.5 or higher on a 4.0 scale .

Skills and Knowledge

  • Strong ability to execute growth hacking strategies, performance marketing, and A/B testing .
  • Expertise in marketing automation, lead generation, and CRM tools .
  • Deep understanding of customer segmentation, retention tactics, and paid media strategies .
  • Excellent copywriting and storytelling skills to drive engagement through content marketing.
  • Passion for fintech, investing, and Islamic finance (preferred but not required).

Nice-to-Have Skills

  • Experience in Islamic finance, investment platforms, or fintech marketing .
  • Established relationships with Islamic finance influencers or ethical investing communities.
  • Knowledge of affiliate marketing, ambassador programs, and referral marketing tools .
  • Familiarity with marketing automation tools and campaign tracking platforms .

Compensation

  • Base Salary: $80,000 - $100,000 CAD per annum
  • Performance-Based Bonus: Based on individual performance metrics and achievements
  • Equity: Eligible for Employee Stock Ownership Plan (ESOP) after 6 months , with additional equity for exceptional candidates

Why Join Musaffa?

  • Mission-Driven Impact – Be part of a company that is redefining ethical investing and empowering users globally.
  • High-Growth Environment – Work at a rapidly scaling fintech where your contributions make an immediate impact.
  • Equity and ESOP Opportunities – Eligible candidates will have the opportunity to participate in Musaffa's Employee Stock Ownership Plan (ESOP) after demonstrating proven performance.
  • Career Growth and Leadership – Take ownership of high-impact growth initiatives and advance in a fast-moving environment.

How to Apply

If you are ready to lead growth marketing efforts and drive the future of halal investing , we want to hear from you.

To apply, send your resume and cover letter to .

Join us in building the world's leading platform for halal investing .

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