Ecommerce Growth Marketing Manager

3 weeks ago

Toronto, Ontario, Canada New Metric Media Full time

THE COMPANY

New Metric Media is a leading and award-winning entertainment studio focused on creating brand defining, memorable and authentic comedy content for global audiences. The company is behind the hit Hulu/Crave original comedies LETTERKENNY and SHORESY, the Netflix/CityTV premium drama series BAD BLOOD, the CTV/CW original comedy CHILDREN RUIN EVERYTHING and the Crave original comedy BRIA MACK GETS A LIFE. New Metric is also recognized as a leader in 360o brand marketing for its success with Letterkenny and Bad Blood's off-screen extensions, including beer, collectible merchandise as well as Letterkenny LIVE, a North American theatre tour with the stars of the series.

THE ROLE

New Metric is looking for an experienced Digital Marketing Manager to help drive and scale our e-commerce business in a fast-paced, high-growth environment. This role is perfect for someone who thrives in a fast paced environment, where flexibility, creativity, and a hands-on approach are essential. As part of a high-performing, dynamic team, you'll lead initiatives to maximize customer engagement and drive e-commerce growth while ensuring a seamless customer experience. The position reports to the Head of E-Commerce and is a full-time role.

KEY RESPONSIBILITIES

  • Marketing Calendar Execution: Develop and manage an agile and results-driven 30-day and 90-day marketing calendar for e-commerce channels. Ability to pivot strategies quickly based on performance data.
  • Paid Marketing: Lead and optimize digital advertising campaigns (PPC, Paid Social) across key platforms,with a balance of in house activities and managing relationships with digital agencies to maximize performance. Focus on scaling and driving results in a cost-effective manner.
  • Email Marketing: Oversee and optimize the in-house email program (Klaviyo) to drive customer engagement, loyalty, and sales. Develop segmentation strategies that tailor content and offers to different customer groups.
  • Performance and ROI: Manage ROAS/MER and implement attribution modeling to enhance customer acquisition, retention, and lifetime value. Use advanced digital marketing metrics to guide decision-making and communicate performance results clearly to stakeholders.
  • Marketing Technology and Automation: Leverage and optimize our high-performance Shopify stack, including tools like Klaviyo, Yotpo, ReBuy Engine, Gorgias, and Wonderment. Always exploring new tools and tech to drive marketing efficiency.
  • Customer Relationship Management: Build and scale CRM programs to drive long-term customer loyalty, working across multiple brands and segments to ensure personalized engagement.

QUALIFICATIONS

  • 5+ years of eCommerce or Digital Marketing experience, ideally in a startup or high-growth environment where agility and innovation are key.
  • Strong understanding of digital marketing channels, customer lifecycle, and CRM systems with a proven ability to drive measurable growth in e-commerce.
  • Analytical mindset with a strong ability to interpret data, develop insights, and use data to inform strategy and optimize performance (Google Analytics, etc.).
  • Hands-on experience with eCommerce marketing platforms i.e. Shopify, Klaviyo, and other platforms/apps. 
  • Creative problem-solving skills with a flexible, resourceful approach to overcoming challenges.
  • Strong communication and leadership skills to drive projects, influence stakeholders, and manage cross-functional teams in a fast-moving environment.
  • Ability to work autonomously, take initiative, and thrive in a fast-paced, loosely structured, creative environment. Must be adaptable, proactive, and comfortable with ambiguity.
  • Startup mindset – comfortable with a rapidly evolving landscape and willing to wear multiple hats as necessary.

BONUS QUALIFICATIONS

  • Experience working in entertainment, comedy, or media-driven brands.
  • Prior experience managing or contributing to a direct-to-consumer e-commerce business.

HOW TO APPLY

Excited to join the team? Email your resume to .

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