Vice President Marketing

3 weeks ago

Greater Toronto Area, Canada CSC Generation Full time

CSC Generation Holdings family of brands is an Altos Ventures backed technology company that is saving retail by acquiring store and catalog-based retailers, and transforming them into high performing, “digital first” brands. In just seven years, we’ve acquired and turned around brands including: Sur La Table, Direct Buy, One Kings Lane, Touch of Modern, and Cherry Man saving thousands of jobs.


We are seeking a dynamic and experienced Vice President of Marketing to lead our marketing efforts and drive the growth of our brand. The ideal candidate will have a proven track record of developing and executing successful marketing strategies, with a strong emphasis on digital marketing, branding, and customer acquisition. This role will be responsible for overseeing all aspects of our marketing initiatives, including brand management, product marketing, digital marketing, advertising, public relations, and market research.


What you get to do every day:

  • Develop and execute comprehensive marketing strategies to drive brand awareness, customer acquisition, and revenue growth.
  • Lead a team of marketing professionals to execute marketing campaigns across various channels, including digital, social media, email, and traditional advertising.
  • Collaborate with cross-functional teams to develop and launch new products and services, ensuring alignment with overall business objectives.
  • Manage and optimize marketing budgets to maximize ROI and achieve business goals.
  • Conduct market research and analysis to identify emerging trends, customer needs, and competitive threats.
  • Monitor and analyze marketing performance metrics to track progress against goals and make data-driven decisions.
  • Build and maintain strong relationships with key stakeholders, including internal teams, external partners, and industry influencers.
  • Stay abreast of industry developments and best practices to continuously improve marketing strategies and tactics.


What you bring to the role:

  • Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
  • 8+ years of experience in marketing leadership roles, with a demonstrated track record of success in developing and implementing marketing strategies.
  • Proven experience in digital marketing, including SEO, SEM, social media, email marketing, and content marketing.
  • Strong analytical skills with the ability to interpret data and insights to drive decision-making.
  • Excellent communication and presentation skills, with the ability to effectively articulate ideas and influence stakeholders at all levels.
  • Strategic thinker with the ability to anticipate market trends and develop innovative marketing solutions.
  • Leadership experience, with the ability to inspire and motivate teams to achieve ambitious goals.
  • Creative mindset with a passion for building brands and delivering impactful marketing campaigns.


What our interview process looks like:

  • Depending on the position, our application and interview process may vary, but here are some of the ways we get to know you better:

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