Digital Marketing Strategist

Digital Marketing Strategist Location: Toronto, ON Type: Full-time Role Summary The Digital Marketing Strategist plays a strategic and hands-on role in driving patient growth, brand visibility, and digital performance for Canadian Dental Services GP practices & Davis Orthodontics. This role is responsible for owning the digital marketing strategy end-to-end — from planning and optimization through execution and performance analysis — across multiple clinics and channels. The Strategist partners closely with leadership and clinic stakeholders to translate business objectives into scalable, data-driven digital initiatives that increase patient acquisition, engagement, and retention. This is a full-time, in-office position based at our Yonge & Bloor location in Toronto. Key Responsibilities Digital Strategy & Planning Own and evolve the digital marketing strategy across paid, organic, website, email, and CRM channels in alignment with organizational growth goals Translate business priorities (new patient acquisition, service mix, clinic performance) into integrated digital plans and quarterly roadmaps Identify opportunities to improve marketing efficiency, lead quality, and conversion rates across the full patient journey Paid & Organic Media Performance Strategically plan, manage, and optimize paid media campaigns (Google Ads, Meta, PPC) with a focus on ROI, lead quality, and cost efficiency Oversee organic channel performance, ensuring SEO, content, and social efforts support long-term growth and brand authority Continuously test, iterate, and optimize targeting, creative, and messaging based on performance insights SEO, Content & Brand Presence Lead SEO strategy including keyword research, on-page optimization, content planning, and performance monitoring Guide content development across websites, blogs, and social platforms to support search visibility, patient education, and brand trust Ensure consistent brand voice and messaging across all digital touchpoints Social Media & Community Engagement Develop and oversee an organic social media strategy that strengthens brand presence, drives engagement, and supports patient acquisition Plan content calendars, assess platform performance, and refine approach based on audience behavior and trends Website & Digital Experience Own the performance and optimization of a network of clinic websites, ensuring they are current, conversion-focused, mobile-optimized, and user-friendly Collaborate with internal and external partners to improve UX, CRO, and site performance Lead the CDS website modernization project. CRM, Email & Marketing Automation Lead email marketing and CRM automation strategies to support lead nurturing, patient engagement, and retention Leverage automation and personalization to improve lifecycle communications and patient experience Analytics, Reporting & Optimization Define, monitor, and report on key performance indicators (KPIs) across all digital channels Translate data into clear insights and actionable recommendations for leadership Use performance data to guide budget allocation, campaign optimization, and strategic decision-making Qualifications Bachelor’s degree in Marketing, Communications, or a related field 3–5+ years of experience in digital marketing with demonstrated ownership of strategy and performance Strong expertise across paid media, SEO, social media, email marketing, content, and analytics Experience managing multi-channel campaigns with a focus on measurable outcomes Proficiency with digital marketing platforms and tools (Google Analytics, Google Ads, Meta, CRM systems, marketing automation tools) Strong analytical mindset with the ability to connect data to business outcomes Excellent communication skills and ability to work cross-functionally Preferred Experience Experience in healthcare, dental, or regulated service industries Experience managing marketing across multiple locations or brands This is a dynamic and challenging role that offers the opportunity to contribute significantly to the growth and success of CDS - Davis Orthodontics. If you are a passionate and results-oriented digital marketing professional, we encourage you to apply. Canadian Dental Services is an equal-opportunity employer. We are committed to inclusive, barrier-free recruitment and selection processes and work environments. If you are contacted for a job opportunity, please inform us of any accommodations needed to ensure you have access to a fair and equitable process. Any information received relating to accommodation will be addressed confidentially. The requirements listed above are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. #J-18808-Ljbffr