Paid Social Strategist

Paid Social Strategist (Remote Canada) Are you a true marketing nerd with a passion for social media advertising? Do you love building new things with a team motivated to win? Then you may be the Senior Social Media Strategist of our dreams Abe is a specialized consultancy focused exclusively on social media advertising. We are a hub for innovative strategies, helping clients leverage the full power of LinkedIn, Meta and more to reach, engage, and convert their target audiences. We have experienced significant growth over the last few years and have stayed true to our culture, the best idea wins. We’re future-focused and are looking for the right Senior Strategist with a growth mindset to join our evolving team We use Customer Generation, a marketing methodology developed by us that focuses on SQLs and Customers instead of traditional metrics like MQLs. This role reports to the Associate Director and is a crucial part of the social media team. This role has a unique opportunity to be on the ground floor of a fast-growing specialty agency. The Paid Social Strategist works directly with our mid‑market and enterprise clients and runs point on communicating results, creating custom strategies, and executing Paid Media deliverables. In this role you will gain experience creating high‑performing LinkedIn strategies for B2B businesses. Roles & Responsibilities Oversee and lead a collection of Social Media accounts Serve as direct support to client contacts Weekly communication with vendors or operational partners to ensure alignment on tasks, work quality, and improvements Build strategies for clients each quarter Create, maintain, and optimize budgets for paid media campaigns Deeply understand client positioning and unique value propositions Confirm lead routing is accurate within a CRM Responsible for personal productivity and utilization Work directly with the Associate Director to ensure internal and client goals are being achieved Understand the value of Programmatic campaigns Drive cross‑sells, upsells and referrals via client relationships and professional network Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI What You Offer 2+ years experience working at a performance/digital marketing agency, with hands‑on experience supporting B2B clients Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads Understanding of different Ad Units within the LinkedIn Platform such as conversation ads, document ads, CTV and more Proficiency in using advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and more Strong understanding of Paid principles, including keyword research, ad copywriting, bid management, and campaign optimization Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data‑driven decisions and optimize campaign performance Ability to drive results and measure via OCT Experience with audience segmentation by tier, job title, etc. Proven and measurable success with mid‑market or enterprise accounts Ability to translate and articulate strategy and tell stories with data Equal parts competitive and curious; you’re a true problem solver You live on the cutting edge of the industry, always looking for opportunities to grow and share Ability to organize, prioritize and manage multiple projects simultaneously You’re quality‑obsessed and have not lost your soul for advertising Travel to visit clients approximately once per year, per client or as needed What Success Looks Like You encompass our core values through every interaction; internally and externally Effectively manage approximately five mid‑tier and enterprise accounts Meet and exceed department‑level KPIs, such as client growth and goal attainment. Your core KPIs will be client NSMs (North Star Metrics) and Client Satisfaction scores Build client trust and relationships that create consistent renewals Cross‑sell services that align with client goals and objectives Clearly communicate results with client point of contact and executives Exceptional decision making, as it relates to strategic direction for accounts Benefits