Paid Media Strategist

Paid Media Strategist (Remote Canada) - Future Opening Directive Consulting is a performance marketing agency for SaaS and tech companies. We specialize in paid media, SEO/content, CRO and video, delivering comprehensive digital marketing strategies that hit SQL targets. Roles & Responsibilities Oversee and lead a collection of paid media accounts Serve as direct support to client contacts Weekly communication with vendors or operational partners to ensure alignment on tasks and quality Drive referrals via client relationships and professional network Build strategies for clients each quarter Create, maintain, and optimize budgets for paid media campaigns across multiple channels Deeply understand client positioning and unique value propositions Confirm lead routing is accurate within a CRM Understand the value of programmatic campaigns Responsible for personal productivity and utilization Work directly with Associate Director to ensure internal and client goals are being achieved Execute and optimize PPC advertising campaigns across Google Ads, Facebook Ads, and LinkedIn Ads, focusing on keyword research, ad copywriting, and audience targeting to maximize ROI What You Offer 3+ years experience working at a performance/digital marketing agency Experience working specifically with B2B SaaS/tech clients in an agency setting Deep expertise across paid search and paid social advertising campaigns, such as Google Ads, Facebook, LinkedIn, and others Proficiency in using advertising platforms and tools such as Google Ads, Facebook Business Manager, LinkedIn Campaign Manager Strong understanding of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimization Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize performance Ability to drive results and measure via OCT Proven and measurable success with mid‑market or enterprise accounts A unique perspective on how to drive value for SaaS Ability to translate and articulate strategy and tell stories with data Equal parts competitive and curious; you’re a true problem solver You live on the cutting edge of the industry, always looking for opportunities to grow and share Ability to organize, prioritize and manage multiple projects simultaneously You’re quality‑obsessed and have not lost your soul for advertising Travel to visit clients approximately once per year, as needed What Success Looks Like You encompass our core values through every interaction; internally and externally Effectively manage approximately five mid‑tier and enterprise accounts Meet and exceed department‑level OKRs, such as client growth and goal attainment Build client trust and relationships that create consistent renewals Cross‑sell services that align with client goals and objectives Clearly communicate results with client point of contact and executives Exceptional decision making, as it relates to strategic direction for accounts Benefits 🏠 We have a set living wage at Directive🙏 Medical, dental, vision plans, disability, and life insurance coverage for you and your family🧠 Mental health support: access to certified therapists through Spring Health and Headspace membership💪 Physical: Gympass🛫 Time Off: Unlimited PTO (2‑week minimum), paid company holidays, birthday off, end‑of‑year recharge, paid parental leave💰 Financial: Traditional and Roth 401(k) with a 3% company match, annual bonus based on tenure, annual anniversary trip with peers and executive leadership Work Environment Requirements Remote‑first company. Work from anywhere in Canada. Remote collaboration via Zoom, Slack. Requires reliable internet and a laptop. Reasonable accommodations may be made. EEO Statement Directive is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. #J-18808-Ljbffr