Senior Director, Digital Marketing

Senior Director, Digital Marketing Join to apply for the Senior Director, Digital Marketing role at National Bank of Canada. A career as Senior Manager – conversational and Omnichannel Strategy (Digital Marketing) in the Client Contacts & Performance team at National Bank means taking a leadership role in developing our client communications practices. This position allows you to have a positive impact on our organisation thanks to your unifying leadership and expertise in digital marketing. Responsibilities Manage and mobilise a team of around 20 people, including 3 managers. Make change management easier from the team to service delivery in omnichannel and personalised mode (talent development, planning the workforce, changes in work methods, etc.). Ensure optimal use of team resources in a context where needs are growing. Work in collaboration with our Marketing and Digital peers to calibrate our process for producing end-to-end marketing initiatives and improve the speed, capacity and quality of deliverables. Develop and reinforce practices for improving and innovating processes and ongoing work methods in the team aligned with a vision that is clear and modern. Represent the SVP on sector crisis centres and corporate as a client communications specialist, recommending in cooperation with the public relations teams. Your team The Digital Vice‑President is made up of more than 150 specialists who work agile, proactive and collaborative to seize opportunities, stay on the cutting edge of technology and continuously improve processes. You are part of a large team of 50 colleagues in the Client Contact & Performance team and report to the Senior Manager. Our team stands out for its impact on client engagement by operationalising and modernising client contacts. Work environment & flexibility Our goal is to offer you maximum flexibility to promote your quality of life. This includes a hybrid work environment and a flexible and adaptable schedule. Training & development The Bank values continuous development and internal mobility. Our personalised training programs, based on on‑the‑job learning, help you master your profession and develop new fields of expertise. Tools such as the Data Academy, Language Training, Harvard Learning Centre and coaching and mentoring support are available to you at any time. Prerequisites 5 to 10 years of experience in marketing and/or other specialties relevant to challenges of the position. Strong experience in team management in a context of structuring change. Experience in digital marketing in an omnichannel and personalisation context; knowledge of Adobe and/or Salesforce technologies. Experience in transformational change management; ownership of the Prosci certification is an asset. Capacity to innovate and improve processes on an ongoing basis; seek out operational excellence. Availability 24/7 for sector and corporate crisis centres (be reachable). Your benefits Health and wellness program, including many options. Flexible group insurance. Generous pension plan. Employee Share Ownership Plan. Employee and Family Assistance Program. Preferential banking services. Opportunities to get involved in community initiatives. Telemedicine service. Virtual sleep clinic. Additional required languages: English, French. EEO and inclusivity statement We’re putting people first. We are a bank on a human scale that stands out for its courage, entrepreneurial culture, and passion for people. Our mission is to have a positive impact on peoples' lives. Our core values of partnership, agility, and empowerment inspire us, and inclusivity is central to our commitments. We offer a barrier‑free workplace that is accessible to all employees. We want our recruitment process to be fully accessible. If you require accommodation, feel free to let us know during your first conversations with us. We welcome all candidates. Location: Montreal, Quebec, Canada. Salary: CA$135,000.00 – CA$155,000.00. Posted 2 weeks ago. Seniority level Director Employment type Full‑time Job function Marketing and Sales Industries Banking #J-18808-Ljbffr