Senior Director, Digital Marketing

1 week ago

Montreal, Canada National Bank of Canada Full time

Senior Manager – Conversational and Omnichannel Strategy (Digital Marketing) As Senior Manager in the Client Contacts & Performance team at National Bank, you will lead the development of our client communication practices, drive innovative strategies, and shape how we engage customers across multiple channels. Responsibilities Manage, develop, and mobilise a team of around 20 people, including 3 managers. Facilitate change management from the team to service delivery in omnichannel and personalised modes (including talent development, workforce planning, and changes in work methods). Ensure optimal use of team resources in a growing demand environment. Collaborate with Marketing and Digital peers to calibrate our processes for end‑to‑end marketing initiatives and improve speed, capacity, and quality of deliverables. Develop and reinforce practices for improving and innovating processes and ongoing work methods in the team, aligned with a clear and modern business vision. Represent the Senior Vice‑President on sector and corporate crisis centres as a client communications specialist, providing recommendations in collaboration with public‑relations teams. Team The Digital Vice‑President’s unit comprises over 150 specialists who operate agile, proactive, and collaborative to seize opportunities, stay on the cutting edge of technology, and continuously improve processes. You are part of a large team of 50 colleagues in the Client Contact & Performance team and report directly to the Senior Manager. The team is known for its impactful contribution to client engagement by operationalising and modernising client contacts. Work Environment We offer a hybrid work environment and a flexible, adaptable schedule to promote quality of life and work‑life balance. Professional Development National Bank values continuous development and internal mobility. Personalised training programmes—based on on‑the‑job learning—help you master your profession and develop new fields of expertise. Access to the Data Academy, Language Training, Harvard Learning Centre, coaching, and mentoring support is available at any time. Prerequisites 5‑10 years of experience in marketing and/or other specialties relevant to the challenges of the position. Strong experience in team management in a context of structuring change. Experience in digital marketing in an omnichannel and personalisation context; knowledge of Adobe and/or Salesforce technologies. Experience with transformational change management; Prosci certification is an asset. Capacity to innovate and improve processes continuously; pursuit of operational excellence. Availability 24/7 when called upon for sector and corporate crisis centres. Your benefits Health and wellness programme, including many options. Flexible group insurance. Generous pension plan. Employee Share Ownership Plan. Employee and Family Assistance Program. Preferential banking services. Opportunities to get involved in community initiatives. Telemedicine service. Virtual sleep clinic. These are a few of the benefits available to you. We offer an attractive package that adapts to your needs and those of your family. Job Details Seniority level: Director Employment type: Full‑time Job function: Marketing and Sales Industry: Banking Additional required languages: English, French #J-18808-Ljbffr

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