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Senior Integrated Marketing Manager
4 weeks ago
Get AI-powered advice on this job and more exclusive features. StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI‑powered StackAdapt Marketing Platform seamlessly connects brand and performance marketing to drive measurable results across the entire customer journey. The most forward‑thinking marketers choose StackAdapt to orchestrate high‑impact campaigns across programmatic advertising and marketing channels. We are looking for a Senior Integrated Marketing Manager to develop and execute full‑funnel marketing campaigns that drive awareness, engagement, and pipeline across StackAdapt’s key growth priorities. This is an individual contributor role reporting to the Director of Integrated & Digital Marketing. This role will partner closely with cross‑functional stakeholders to plan, activate, and optimize integrated programs that support our most strategic initiatives from vertical‑focused campaigns (such as political vertical in 2026 and emerging verticals) to international marketing and other cross‑functional projects. The ideal candidate is a strategic yet hands‑on marketer who thrives in a fast‑paced environment, enjoys building campaigns from the ground up, and can collaborate across teams to deliver measurable business outcomes. StackAdapt is a remote‑first company—we are open to candidates located anywhere in North America and encourage those from all backgrounds to apply. What You’ll Be Doing Integrated Campaigns Develop and execute integrated campaigns that support pipeline growth, product launches, and awareness initiatives across key verticals and markets, such as political in 2026. Translate audience insights and product messaging into campaign briefs, creative assets, and program plans. Lead campaign kickoff, alignment, and weekly project management to ensure deliverables across content, design, and digital channels are on track. Manage campaign content repositories and coordinate asset production (landing pages, guides, blogs, emails, ads). Partner with PMM, Content, and Digital teams to build full‑funnel channel and content activation plans. Support regional campaign execution (NA, APAC, EMEA) and vertical‑specific initiatives with direction from senior leaders. Collaborate with Marketing Operations on audience targeting, lead capture, and reporting accuracy. Track campaign performance and provide post‑campaign analysis with recommendations for optimisation. Support cross‑functional marketing initiatives that align with StackAdapt’s broader go‑to‑market priorities, including new market entries, strategic partnerships, and product‑led campaigns. Performance Measurement & Optimization Track and report on campaign KPIs (MQLs, SQLs, pipeline contribution, website engagement). Deliver post‑campaign analyses with actionable insights for iteration and future planning. Identify blockers or performance gaps and elevate recommendations for improvement. Partner with RevOps and Marketing Operations to enhance reporting and targeting strategies. Cross‑Functional Collaboration Collaborate with channel leads (paid search, paid social, email, events) to activate campaigns across multiple touchpoints. Partner closely with Product Marketing and Sales Enablement to ensure campaign content aligns with GTM priorities. Serve as the campaign point‑of‑contact for cross‑functional execution and alignment across teams. Ownership & Growth Take ownership of execution‑level decisions with guidance from senior team members. Contribute to process documentation, playbooks, and best practices for integrated campaign management. Operate as an independent project manager while escalating strategic decisions appropriately. Participate in quarterly planning by developing campaign proposals that map to growth targets. What You’ll Bring to the Table 5–7 years of B2B marketing experience (AdTech, SaaS, Martech preferred). Proven experience owning integrated campaigns end‑to‑end, from planning to performance analysis. Strong project management, communication, and stakeholder alignment skills. Proven ability to balance strategic thinking with executional excellence in a fast‑paced environment. Experience collaborating with digital, content, and product marketing teams to deliver cohesive multi‑channel programs. Familiarity with campaign performance reporting and marketing automation platforms (ex. Salesforce, Marketo, HubSpot, Google Ads, LinkedIn). A data‑first mindset and comfort with translating insights into actionable recommendations. A proactive, resourceful, and solutions‑oriented approach to problem‑solving. StackAdapt’s Enjoy Highly competitive salary Retirement/ 401(K)/ Pension Savings globally Competitive paid time off packages including birthday’s off Access to a comprehensive mental health care program Health benefits from day one of employment Work from home reimbursements Optional global WeWork membership for those who want a change from their home office and hubs in London and Toronto Robust training and onboarding programme Coverage and support of personal development initiatives (conferences, courses, books etc) Access to StackAdapt programmatic courses and certifications to support continuous learning An awesome parental leave programme A friendly, welcoming, and supportive culture Our social and team events StackAdapt is a diverse and inclusive team of collaborative, hardworking individuals trying to make a dent in the universe. No matter who you are, where you are from, who you love, follow in faith, disability (or superpower) status, ethnicity, or the gender you identify with (if you’re comfortable, let us know your pronouns), you are welcome at StackAdapt. If you have any requests or requirements to support you throughout any part of the interview process, please let our Talent team know. About StackAdapt We've been recognised for our diverse and supportive workplace, high‑performing campaigns, award‑winning customer service, and innovation. We've been awarded: Ad Age Best Places to Work 2024 G2 Top Software and Top Marketing and Advertising Product for 2024 Campaign’s Best Places to Work 2023 for the UK 2024 Best Workplaces for Women and in Canada by Great Place to Work® #1 DSP on G2 and leader in a number of categories including Cross‑Channel Advertising #J-18808-Ljbffr
