Lifecycle Email SMS Marketing Lead
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Shape customer lifecycle automation and SMS marketing at Spinrite through segmentation, testing, and performance analysis. Partner with Brand and DTC eCommerce teams.
As Email & CRM Lead, you will map customer journeys, improve automated flows, and create relevant content for opted-in contacts. Reporting to the Director, Digital Marketing, you will coordinate with Creative, Brand, and DTC eCommerce partners. Your work includes acquisition, deliverability, personalization, and program reporting.
Key Responsibilities:
- Map lifecycle journeys and identify automation gaps
- Launch and optimize welcome and abandonment flows
- Grow engaged subscriber lists through acquisition channels
- Monitor sender reputation, authentication, and inbox placement
- Report performance and share learnings with partners
Requirements:
- Three or more years managing email automation platforms
- Experience running email and SMS programs
- Experience ideally within direct-to-consumer or eCommerce businesses
- Ability to interpret tests and recommend next steps
- Strong organization, communication, and attention to detail
Use lifecycle strategy, subscriber growth, deliverability, and CRM reporting to improve Spinrite’s email and SMS programs.
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