Senior AI Strategy and Insights Lead

15 hours ago
Winnipeg, Manitoba, Canada Loblaw Full-time
Lead AI-native research and strategic insight development at Loblaw Agency, connecting culture, consumers, markets, and platforms. This senior role is based in Canada. As Senior Strategist, you will identify meaningful shifts and turn evidence into proactive perspectives for Loblaw businesses and brands. You will shape thought leadership, refine AI workflows, and partner across creative strategy, brand, social, media, and PR. Your work will clarify what matters and what brands should do next. Key Responsibilities:

Lead research across consumer behaviour, culture, markets, categories, and platforms Interpret signals and translate them into brand opportunities Develop POVs, white papers, trend reports, and presentations Refine AI workflows using critical, responsible judgment Present recommendations and facilitate strategic decisions Requirements:

5+ years in strategy, planning, insights, or related roles AI-native fluency applying tools to research and strategy Knowledge of consumer behaviour, culture, categories, and platforms Strong writing, storytelling, and presentation skills Post-secondary education or equivalent professional experience Bring AI fluency, cultural intelligence, research judgment, and creative strategy expertise to Loblaw Agency’s growing team.

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