Regional Marketing Manager

Regional Marketing Manager - ACX Corp Sup Remote

Full Time Edmonton, AB, CA

Salary Range: $75,000.00 To $95,000.00 Annually

Join the ride

Regional Marketing Manager

About ACX

ACX is redefining collision repair, hail repair, and auto services across Canada. Formerly AutoCanada Collision Centres, ACX is backed by AutoCanada and operates more than 30 locations nationwide, with continued growth through acquisitions and expansion into new markets.

We’re building a modern marketing organization to support that growth – combining strong national strategy and brand consistency with marketing that reflects the needs and opportunities of our local markets.

About the Role

Reports to — Director of Brand & Marketing Location — Edmonton office or Remote within Canada Regional coverage — To be determined based on business needs, candidate location and language capabilities. Travel — Some travel within the assigned region will be required, typically every 3–4 months, with the potential for more frequent travel based on business needs.

ACX is looking for a Regional Marketing Manager to lead marketing strategy, planning, and execution across an assigned group of markets and locations.

This role acts as the primary marketing partner for regional Operations leaders, working closely with them to understand business priorities, identify opportunities, and develop marketing plans that build awareness and preference, drive customer acquisition, and support regional business growth.

The Regional Marketing Manager is responsible for connecting regional business needs with ACX’s broader national marketing strategy. You’ll turn insights and opportunities into clear plans and briefs, coordinate execution across our internal Creative and Performance teams and external partners, and measure results to continually improve our approach.

This is a highly collaborative role for someone who can think strategically, build strong relationships, manage multiple markets and priorities, and turn ideas into action.

Key Responsibilities

Regional Strategy & Relationship Management

• Develop and manage regional marketing plans aligned with ACX’s national marketing strategy, brand priorities, and regional business objectives.
• Serve as the primary marketing partner to Directors of Operations and other regional stakeholders, building a strong understanding of their markets, locations, customers, competitive environment, and business priorities.
• Maintain awareness of local market dynamics, competitors, referral sources, customer behaviour, and other factors that may influence business performance.
• Balance regional needs with national brand standards, helping create consistency and scalability while recognizing legitimate differences between markets.
• Collaborate with other Regional Marketing Managers to share insights, successful initiatives, learnings, and opportunities that can be scaled across ACX.
• Manage relationships with media partners, agencies, vendors, community organizations, and other external partners as required.
• Translate business needs and marketing opportunities into clear strategies, campaign plans, project briefs, timelines, and measurable objectives.
• Partner closely with ACX’s Creative team to develop campaigns, advertising, collateral, content, signage, digital assets, and other marketing materials.
• Work with the Performance Marketing team to plan regional paid media across channels such as paid search, paid social, display, OOH/DOOH, radio, and streaming audio.
• Plan and execute email and SMS campaigns, including audience segmentation, testing, and optimization.
• Coordinate regional campaigns, partnerships, sponsorships, events, local initiatives, and other market‑specific programs where appropriate.
• Manage regional marketing budgets, ensuring investments are prioritized against the strongest opportunities and aligned with business objectives.
• Support annual and quarterly marketing planning, forecasting, reporting, and prioritization.

Regional Growth & Acquisition Support

• Proactively identify marketing opportunities based on business needs, market conditions, performance data, customer insights, and stakeholder feedback.
• Support newly acquired locations by developing and coordinating acquisition marketing plans that introduce ACX to the market, support brand transitions, and maintain customer and referral‑source confidence.

Performance Tracking & Continuous Optimization

• Track campaign and initiative performance, share results with stakeholders, and use learnings to recommend improvements and future investments.
• Establish feedback loops with Operations to understand what is happening