Content & Creative Services Lead

About Us The Ontario Cannabis Store provides safe, responsible access to recreational cannabis for adults 19 and older. We operate the sole legal online store for recreational cannabis in Ontario and are the provincial wholesaler of cannabis for private retail stores.

About Us The Ontario Cannabis Store provides safe, responsible access to recreational cannabis for adults 19 and older. We operate the sole legal online store for recreational cannabis in Ontario and are the provincial wholesaler of cannabis for private retail stores. Working at the OCS is a unique opportunity to be part of an agile start-up in a ground-breaking new industry. We’re a diverse team passionate about delivering a great customer experience, working together with mutual respect and building value out of our differences. We’re an inclusive organization that understands that delivering great results comes out of ensuring every voice is heard.

About The Role We're looking for a Content and Creative Services Lead to join our team Reporting to the Senior Manager, Marketing & Creative, this role serves as a strategic content strategist and internal client services partner, leading the marketing content calendar and transforming business priorities into clear, audience-focused content. Working closely with stakeholders, the Content and Creative Services Lead translates objectives into effective creative briefs, messaging, and review-ready deliverables while ensuring all content and creative outputs are aligned with business goals, on brief, and consistent with OCS brand and style guide standards. In partnership with design, project, and production teams, this role provides content direction, quality review, and stakeholder alignment to deliver impactful and cohesive marketing communications.

About Your Day

Support the Sr. Manager, Marketing and Creative by leading the content calendar. Inform priorities, sequencing content needs and identifying opportunities to improve message consistency across campaigns, channels and stakeholder initiatives.

Act as an internal client services partner for stakeholder creative requests, clarifying business objectives, audience needs, channel requirements and desired outcomes before work moves into development.

Translate stakeholder requirements into clear content direction, messaging guidance and creative briefs that support designers, agencies and vendors in delivering work that is on brief and on brand, without assigning, supervising or approving their day-to-day work.

Review short- and long-form marketing content for strategic fit, accuracy, clarity, tone and adherence to the OCS style guide.

Adapt messaging and tone based on campaign objective, audience, channel and stakeholder need, ensuring content supports the intended customer or business outcome.

Assess creative and content outputs against the approved brief, campaign objective, audience need and brand expectations.

Synthesize stakeholder feedback into clear, actionable content direction for designers, agencies and vendors while maintaining the integrity of the content strategy and approved brief.

Provide editorial judgment on messaging hierarchy, tone, clarity and consistency across creative assets and marketing materials.

Use campaign performance, stakeholder input and channel context to identify opportunities to strengthen future content and creative outputs.

Develop and maintain the marketing content calendar, provide visibility into planned campaigns, stakeholder requests and content needs.

Define content considerations, review criteria and messaging priorities for planned initiatives to support efficient creative development.

Identify risks, content gaps or competing priorities that may affect the quality, timing or effectiveness of marketing outputs and raise recommendations for resolution.

Support annual planning by identifying recurring marketing services needs, campaign dependencies and opportunities to improve creative service delivery.

Support team operations by maintaining visibility into content and creative service needs, dependencies and stakeholder commitments, while relying on the Project Specialist for detailed project workflow coordination.

Partner with internal stakeholders to clarify requests, align expectations and support a consistent intake experience for creative and content work, with project logistics managed through the established project workflow.

Contribute to process improvements that strengthen briefing quality, review readiness, stakeholder alignment and creative service standards.

Support financial administration, budget tracking and vendor coordination as required for content and creative services activities.

Assist with other marketing activities and additional responsibilities as required.

About You

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