MarTech Implementation Manager

The MarTech Implementation Manager is responsible for supporting the implementation and maintenance of all digital analytics tools and Adobe Marketing technology integration for our Manulife GWAM segment. You will collaborate with digital channel owners to ensure proper tagging of their marketing technology and tracking of specific elements/dimensions and partner with IT on the continuous development process of enhancements made on our web and app properties. The MarTech Implementation Manager will improve efficiencies across the organization and establish standard methodologies for the business units. They are at the forefront of digital analytics implementation technology advancements and explore areas of opportunities.

Position Responsibilities

Support the implementation and maintenance of Digital analytics tools (Adobe Analytics, Tag Management System –Adobe Launch and adobe WebSdk tagging) for the new/existing web properties.

Work closely with business analysts to define implementation requirements, Functional/Tagging Specification Documents and maintain documentation on processes of implementation.

Collaborate with IT on continuous development work and closely align initiatives on our web properties.

Develop, customize, and fix events and tags in complex environments with the use of JavaScript, XML, HTML, and CSS.

Implement analytics tracking codes and assist in quality assurance to ensure tagging functionality across all web properties.

Improve user web experience by conducting A/B tests and targeting on different pages with Adobe Target, providing insights for strategic decision-making.

Seek out standard processes in digital analytics enablement including event-driven data layer standardization, Adobe MarTech integration, etc.

Marketing, advertising and third-party pixels tagging using Tag manager and custom scripts

Consent Management Platform (Onetrust Cookie Consent), Client Preference Centre for Marketing and Services, Agile Project Management, Digital and Marketing platforms and technologies, Financial Industry, and/or Wealth knowledge. Bill 64 (Law 25), Bill 96, GDPR, CCPA, AdChoices, and other relevant Privacy requirements, working knowledge of Tracking Onetrust Cookie Consent Technologies, Cookies, Pixels, etc.

How will you create an impact? The successful candidate will have experience in multiple subject areas; particularly around analytics technology and digital analytics tagging strategy, and a solid understanding of digital measurement. The Manager, MarTech Implementation will collaborate with digital marketing, optimization, IT, and external providers to offer mentorship on outstanding tagging solutions, data integration, and digital analytics governance. They will devise the standardized tagging methodology that will drive the IT-led architectural decisions required to support the platform and will oversee its implementation to ensure that the most relevant variables may be easily extracted using digital analytics and marketing technology systems.

Required Qualifications:

Undergraduate degree in engineering, computer science, or IT-related field

At least 5 years of demonstrated experience in digital analytics such as Adobe Analytics, focusing on measurement of digital performance, data integration, and development.

Strong JavaScript, XML, HTML, CSS, and computer programming concepts

Advanced knowledge of tagging solutions (Adobe Launch and other tagging)

Hands-on experience in event-driven data layer implementation for Adobe Analytics and adobe WebSdk tagging

Hands-on experience creating and maintaining SDR implementations.

Adobe Analytics and related Adobe Experience cloud tools expert ( Target, Audience Manager, RT-CDP, Adobe APIs, and AEM etc.)

Self-motivated standout colleague with a strategic approach

Strong organizational, communications, and time management skills

When you join our team:

As part of our global team, we’ll support you in shaping the future you want to see.

We’ll empower you to learn and grow the career you want.

We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.

#LI-Hybrid

The role being advertised is an existing vacancy.

關於宏利和恒康 宏利金融公司是一家業界領先的國際金融服務商，致力於幫助人們實現「輕鬆投資理財，樂享豐盛人生」。若要進一步了解我們，請瀏覽 https://www.manulifeim.com/institutional/tw/en.

宏利是平等機會僱主 在宏利／恒康，我們擁抱多元。我們致力於吸引、培養及挽留和所服務客戶同樣多元的員工，並從而營造包容的工作環境，接納文化和個體差異。我們矢志維持公平的招聘、挽留、晉升及薪酬制度，我們管理的所有實踐及項目不會因種族、血統、原籍地、膚色、族裔、國籍、宗教或宗教信仰、信仰、性別（包括懷孕及其相關情況）、性取向、遺傳特徵、退伍軍人身份、性別認同、性別表達、年齡、婚姻狀況、家庭狀況、殘疾或受適用法律保護的任何其他因素而區別對待。我們的首要任務是消除障礙，為員工提供平等就業機會。人力資源部代表將盡力為應徵過程中提出要求的申請人提供合理協助。申請人要求提供協助所分享的信息將會按照適用法律及宏利／恒康政策儲存及使用。應徵過程中如需協助，請聯絡 hr@manulife.com。

Referenced Salary Location Toronto, Ontario

Working Arr