Senior Growth Marketing Manager

Who We Are:

Fintel Connect is a fast growing fintech startup on a mission to helping financial services clients like Scotiabank, Wealthsimple, RBC and many others grow through meaningful partnerships. We're the leading affiliate and influencer marketing platform, network, agency and AI compliance engine exclusively built for fintech and banking - and looking for driven, creative and high-achieving marketers to join our team.

The Why:

• A competitive base salary
• A rapidly growing organization with real career progression and continuous learning
• Comprehensive health and wellness benefits
• 5 Paid sick days
• Paid volunteer time to support causes that matter to you
• A balanced hybrid schedule with one remote day each week
• Team events and social perks
• Summer Fridays, every second Friday, start the weekend early

The Role:

We’re looking for a Senior Growth Marketing Manager to own how Fintel Connect creates, captures and converts demand across paid acquisition, demand generation, ABM, lifecycle and conversion. Working closely with the VP of Go-to-Market, you’ll translate our ICP, buying situations, positioning and commercial priorities into integrated growth programs that reach the right audiences, generate qualified demand and move buyers through the funnel.

This is a hands-on role for someone who is equally comfortable building the plan, getting into the execution, analyzing performance and deciding what should happen next. You won’t be expected to be the specialist in every Marketing discipline. Instead, you’ll bring deep expertise in paid acquisition and demand generation, with enough breadth across ABM, lifecycle and CRO to connect those areas into one growth engine. Success in this role means owning the outcome, not simply the tactic.

The Responsibilities:

Paid Acquisition

• Own paid acquisition strategy and performance across Fintel Connect's priority channels.
• Develop audience strategy, targeting architecture and budget allocation based on ICP, buying situations and commercial priorities.
• Manage campaigns from planning through optimization, with a focus on qualified demand and pipeline contribution rather than clicks or engagement alone.
• Build a structured test-and-learn cadence across audiences, messaging, offers, creative and landing pages.
• Continuously evaluate channel efficiency and make clear recommendations on where to scale, optimize or stop investment.
• Partner with Content and Design on creative and messaging that aligns paid campaigns with Fintel Connect's positioning and buyer needs.

Demand Generation & ABM

• Translate GTM priorities into integrated campaigns that create and capture qualified demand from priority audiences and accounts.
• Build campaign strategies that clearly define the audience, buyer problem, offer, journey, channel mix, KPIs and measurement approach.
• Develop and execute account-based marketing programs in close partnership with Sales.
• Determine which tactics should be used based on the objective rather than treating individual activities as standalone programs.
• Coordinate campaigns across paid, email, content, events, partnerships and other relevant channels.
• Continuously identify new opportunities to reach and engage high-value accounts and buying groups.

Lifecycle & Conversion

• Own the strategy for progressing engaged buyers from initial conversion toward Sales readiness.
• Develop nurture, segmentation, re-engagement and follow-up strategies based on audience behaviour and buying stage.
• Partner with Marketing Operations to translate lifecycle strategy into lead scoring, workflows, segmentation, routing and automation.
• Own conversion strategy across campaign landing pages, forms, CTAs and key buyer journeys.
• Build and run CRO experiments with clear hypotheses, success criteria and learnings.
• Identify friction across the Marketing journey and recommend improvements based on data and buyer behaviour.

Pipeline & Lead Generation

• Plan and execute integrated campaigns that generate qualified demand from Fintel Connect's priority audiences and accounts.
• Track campaign performance, lead quality and pipeline progression to understand which programs are creating meaningful business outcomes.
• Partner with Marketing Operations on campaign tracking, attribution, lead scoring and funnel reporting.
• Evaluate performance based on lead quality and pipeline contribution, not only top-of-funnel activity.
• Know which efforts are producing qualified opportunities, which are not, and adjust strategy and investment accordingly.

Measurement & Optimization

• Define success metri