Global BMC Managed Services Leader

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As the Brand, Marketing and Communications (BMC) function, we collaborate with the business to deliver innovative, future-focused, audience-centric brand, marketing and communications. We have an integrated network of over 2,500 professionals worldwide and together we are building a distinctive brand, driving growth, inspiring people, and bringing our purpose to life.

The opportunity

The Global BMC Growth & Innovation team plays a critical role in shaping and delivering EY’s go-to-market approach for priority solutions across firm Big Bets, including Global Managed Services (GMS), Sustainability, Innovation, data, AI and technology-enabled offerings.

The team defines and activates the global brand, marketing and communications strategy across these areas, ensuring a consistent, differentiated value proposition and scalable demand generation across regions, sectors and accounts.

As Global BMC Managed Services (GMS) Director, you will lead the global marketing strategy for GMS, strengthening EY’s market positioning and driving measurable commercial impact across priority solutions spanning multiple service lines and sectors. This is a senior leadership role with accountability for setting direction, influencing and advising senior stakeholders, and delivering integrated execution at scale globally.

Your key responsibilities

As a GMS BMC Director, you will define and execute the global marketing strategy, align across multiple stakeholders, and drive measurable business outcomes. Your responsibilities include:

Client value proposition Define and lead a compelling, buyer-centric GMS value proposition that differentiates EY in the market and supports the pursuit and conversion of priority opportunities.

Content strategy and asset leadership Set and oversee a global, insight-led content strategy, ensuring the development of high-impact, scalable and buyer-centric assets.

Market activation and demand generation Lead integrated marketing programs aligned to BMC campaigns and business development priorities to drive pipeline growth and market impact.

Stakeholder engagement and influence Act as a trusted advisor for the Global Managed Services leadership team, as well as extended stakeholder groups across global service line, sector, regional and account leadership, aligning marketing with business priorities and enabling growth.

Leadership and team development Lead and develop a high-performing BMC team, fostering collaboration, capability building and a strong performance culture.

Change leadership and transformation Drive the adoption of new marketing approaches and ways of working, embedding continuous improvement across a complex, matrixed organization.

Operational excellence and governance Own budget and financial management for GMS marketing programs, ensuring effective prioritization and compliance with EY standards.

Collaboration and teaming

Collaborate across wider BMC teams including Brand, Analyst Relations, PR and Communications to drive shared outcomes and measurable impact.

Skills and attributes for success

To qualify for the role you must have

Strong experience in B2B, technology-driven or solutions marketing

Proven ability to lead complex, global programs in a matrixed environment

Experience managing external agencies and delivering high-impact campaigns

Strong commercial acumen, including understanding of business models and market dynamics

Ability to translate strategy into outcome-focused marketing plans

Strong prioritization skills with the ability to manage multiple stakeholders and deadlines

Ideally, you’ll also have

Strong leadership capability, with experience leading global teams

Excellent stakeholder management and influencing skills at senior level

Strategic thinking combined with strong execution and project management capability

Data-driven mindset with the ability to use insights to inform decisions

Excellent communication skills, with the ability to convey complex ideas clearly

Agility and comfort navigating ambiguity in a fast-paced environment

Global mindset with strong cultural awareness and inclusive leadership

What we look for

We are looking for an experienced and highly driven leader who thrives in a complex, global environment. You bring strong problem-solving capability and a clear focus on delivering measurable business outcomes. You are a credible and confident influencer, able to challenge thinking, align senior stakeholders, and adapt st