Marketing and Social Media Manager

Bench Brewing is looking for an experienced Marketing and Social Media Manager who can bring our story to life every day—across our social channels, brewery, hospitality experiences, events and customer interactions.

This is a hands-on creative role for someone who loves great content, understands brands and wants to be close to the action rather than managing marketing from behind a desk. People know Bench is here. Now we want to tell our story even better.

About the Role The Marketing & Social Media Manager takes full ownership of Bench’s day-to-day social media, content creation, and brand storytelling while supporting broader marketing, sales, hospitality, and events. Reporting to the Director of Sales and Marketing, this is a position for an experienced marketer comfortable moving seamlessly between strategy and hands-on execution.

This is your chance to build, not just maintain. You will have meaningful ownership of our brand voice, direct access to leadership, and the creative freedom to share the stories that make our growing brewery and beverage company special.

What You’ll Do

Content Creation & Storytelling:

Develop high-quality photo, short-form video (Reels/Stories), and copy bringing the Bench brand, people, products, and process to life.

Social Media & Community:

Manage daily operations for Bench and Fieldstone Instagram accounts. Build the content calendar, engage with DMs/comments, track analytics, and build an active digital community.

Marketing & Sales Support:

Support seasonal campaigns, product launches, email/web assets, and trade initiatives. Work with external agencies and maintain the asset library.

Hospitality & Event Support:

Collaborate with the hospitality team to capture live event energy, promote brewery experiences, and optimize the digital-to-physical guest journey.

Cross-Functional Collaboration:

Partner directly with Sales, Hospitality, Brewing/Production, and Leadership.

What you Bring

4–7+ years of relevant marketing, social media, and brand storytelling experience.

Strong portfolio showcasing original content creation, short-form video production, and copy writing.

Proficiency in Instagram/Meta, scheduling tools, analytics, and content management.

Excellent organizational skills to balance planned campaigns with spontaneous content opportunities.

Background in beverage alcohol, hospitality, tourism, F&B, or CPG is a strong asset.

What Success Looks Like Authentic, consistent brand storytelling; higher community engagement; seamless integration across marketing, sales, and hospitality; and increased brewery visits and product awareness.

Reporting, Schedule & Compensation

Location & Setup:

Full-time, hybrid in Lincoln, Ontario.

Schedule:

Monday - Friday (with flexibility for key events/evenings/weekends during events i.e. Oktoberfest).

Hiring Range The anticipated hiring range for this role is an annual salary of $70-80k. Our comprehensive benefits package includes medical, dental and vision insurance.

Job Vacancy Status This role is currently vacant, and the organization is accepting applications with the intention to hire as soon as possible.

About Bench Brewing Located in the heart of Niagara's wine country, the Bench Brewing is located on the site of the historic Maple Grove Public School in Lincoln, Ontario. Our brewery is a place for our guests to relax, learn, and experience our amazing craft beverages.

The Bench Brewing Campus sits across eight beautiful acres of farmland and features our popular tap and tasting room, beer garden, our very own hops yard and Fieldstone at Bench event centre. Our property houses a beautiful church built in 1938 that has been converted to the Fieldstone at Bench facility. It has an indoor seating capacity of approximately 70 guests and during the warmer seasons the events lawn can seat up to 225 guests.

Bench is a certified B Corporation and strives to be a leader in sustainability, having achieved a zero-wastewater footprint and Carbon Neutral certification by Radicle Climate Smart.

In January 2023, Bench Brewing and Henderson Brewing announced a long-term partnership for both brewing and selling Henderson's core beers. Henderson Brewing Co. is located in the Heart of Toronto on Sterling Road as well as Henderson Brewery @YYZ in collaboration with Canadian rock band Rush. Henderson believes in making innovative and approachable beers that reflect the stories and culture of Toronto.

In April 2023, Bench Brewing acquired the Niagara Cider Company whose goal is to craft dry, flavorful, and balanced ciders using the bounty of all the fruits that Niagara and Ontario have to offer. Niagara Cider has quickly become a top selling Ontario Craft Cider