Senior Director, Events

Le français suit

The Canadian Produce Marketing Association (CPMA) is the national voice of Canada's fresh fruit and vegetable industry, representing more than 900 organizations spanning the entire produce value chain, including growers, shippers, packers, importers, exporters, retailers, foodservice operators, distributors, and logistics providers. Founded in 1925 and headquartered in Ottawa, CPMA members account for approximately 90% of fresh fruit and vegetable sales in Canada.

Reporting to the Vice President, Marketing and Events, the Senior Director, Events provides strategic and operational leadership for CPMA's national events portfolio, including the Annual Convention and Trade Show, Board meetings, member engagement initiatives, and corporate events. CPMA’s annual event is the largest produce trade show in Canada, drawing more than 5,000 representatives from around the globe, and is responsible for a significant portion of CPMA’s revenues. This highly visible role is responsible for shaping and executing a multi-year events strategy that enhances member value, drives revenue growth, strengthens stakeholder engagement, and reinforces CPMA's position as the leading convenor of Canada's fresh produce industry. The Senior Director also provides leadership and oversight for the recruitment, engagement, and management of volunteers who play a critical role in the successful delivery of the Annual Convention and Trade Show, ensuring an exceptional experience for attendees while fostering strong volunteer engagement. Working collaboratively across the organization, the Senior Director will ensure the delivery of exceptional event experiences that advance the Association's strategic, brand, and business objectives.

The ideal candidate is a strategic, results-oriented events leader with experience delivering large-scale conferences, trade shows, and complex stakeholder-focused events. They bring strong financial and operational acumen, exceptional relationship-building skills, and a proven ability to lead high-performing teams while managing multiple priorities in a fast-paced environment. A collaborative and influential communicator, the successful candidate will combine creativity, commercial insight, and execution excellence to deliver innovative event experiences that create value for members, sponsors, exhibitors, industry stakeholders, and volunteers.

This is a publicly advertised job posting for a new vacancy.

Expected compensation: $90-110,000 CAD.

Odgers does not use artificial intelligence (AI) to screen, assess, or select applicants for a position.

Canadian Produce Marketing Association is an equal opportunity employer. In accordance with the Accessible Canada Act, 2019 and all applicable provincial accessibility standards, upon request, accommodation will be provided by both Odgers and Canadian Produce Marketing Association throughout the recruitment, selection and/or assessment process to applicants with disabilities.

L’Association canadienne de la distribution de fruits et légumes (ACDFL) est le porte-parole national du secteur canadien des fruits et légumes frais. Elle représente plus de 900 organisations couvrant l’ensemble de la chaîne de valeur de ce secteur, notamment les producteurs, les expéditeurs, les conditionneurs, les importateurs, les exportateurs, les détaillants, les fournisseurs de services alimentaires, les distributeurs et les fournisseurs de services logistiques. Fondée en 1925 et ayant son siège social à Ottawa, l’ACDFL regroupe des membres représentant environ 90 % des ventes de fruits et légumes frais au Canada.

Sous la responsabilité de la vice-présidente, Marketing et événements, la directrice principale ou le directeur principal, Événements assurera la direction stratégique et opérationnelle du portefeuille d’événements nationaux de l’ACDFL, notamment l’Expo-congrès, les réunions du conseil d’administration, les initiatives visant à renforcer l’engagement des membres et les événements d’entreprise. L’Expo-congrès annuel de l’ACDFL est le plus grand salon professionnel consacré aux fruits et légumes au Canada; il attire plus de 5 000 représentants du monde entier et représente une part importante des recettes de l’Association. La personne titulaire de ce poste à forte visibilité sera responsable d’élaborer et de mettre en œuvre une stratégie pluriannuelle en matière d’événements visant à accroître la valeur offerte aux membres, à stimuler la croissance du chiffre d’affaires, à renforcer l’engagement des parties prenantes et à consolider la position de l’ACDFL en tant que principal chef de file de l’industrie des fruits et légumes frais au Canada. La directrice principale ou le directeur principal assurera également la direction et la supervision du recrutement, de la participation et de la gestion des bénévoles, qui jouent un rôle essentiel dans le bon déroulement de l’Expo-congrès, en veillant à offr