Remote SDR Manager
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Employment Type: Full-time
Location: Canada or US
Location type: Remote or Hybrid if in the GTA (3 days at the office in Downtown Toronto - Monday, Tuesday and Thursday)]
Timezone: Eastern Standard Time
About Bettermode
Bettermode helps B2B SaaS companies build powerful customer communities that drive retention, expansion, and advocacy through engagement, self-service, and content creation.
Built with a modern UX, Bettermode is fast to launch, easy to scale, and measurable with built-in analytics. Backed by Silicon Valley investors and trusted by brands like HiBob, Bill and Flutterflow, we’re proud to connect millions of end-users daily.
As we enter our next stage of growth, we’re expanding our outbound sales motion to complement our strong inbound engine. We’re looking for a SDR Manager who can roll up their sleeves, build from the ground up, and later scale a world-class team.
The Role
This is a player-coach role for someone who thrives on building systems, testing hypotheses, and using AI tools to drive efficiency. You’ll be the architect of Bettermode’s outbound engine, defining our ICP targeting, experimenting with messaging, and setting up automation that makes our sales development motion scalable and data-driven.
In the first 6-9 months, you’ll personally execute outbound campaigns to validate the model before hiring and leading your first SDRs. Over time, you’ll evolve into a leadership role focused on pipeline growth, enablement, and team performance.
What You’ll Do
Strategy & System Building
- Design and own Bettermode’s outbound strategy, including ICP segmentation, messaging, sequencing, and channel mix (email, LinkedIn, calling).
- Develop a repeatable, data-driven outbound motion that consistently creates qualified pipeline.
- Build and document the Outbound Playbook covering messaging, cadences, and qualification frameworks.
- Partner closely with Marketing and Sales to ensure seamless lead handoff and feedback loops.
Execution (Player-Coach Phase)
- Personally execute outbound campaigns to test hypotheses and prove efficiency.
- Optimize workflows and messaging using AI tools for personalization, research, and automation (e.g., ChatGPT, Clay, Instantly, Apollo, Zapier).
- Build dashboards to track pipeline creation, meeting quality, and conversion rates.
- Continuously A/B test messaging and channels to refine what works.
Who You Are
- Experienced builder: 6+ years in SDR/BDR or sales roles, with at least 2 years in a leadership or player-coach capacity.
- AI-native: Fluent in leveraging AI tools to automate prospecting, personalize outreach, enrich data, and optimize workflows.
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