General Manager

Why Join MEC At MEC, our purpose is to equip people for a lifetime of great outdoor experiences and adventure. Our home is on the trail—and everything we do is grounded in a deep belief in the power of the outdoors to build confidence, connection, and community.

What sets MEC apart is our deep expertise, thoughtful product curation, and strong community connection, all focused on serving our members. Our teams bring lived outdoor experience and product knowledge to every interaction, helping members find the right gear and guidance for where they’re going next. We curate products with intention—prioritizing quality, performance, andsustainability—so members can trust what they buy and how it’s made. And we show up in our communities through local partnerships, events, and shared outdoor experiences that extend far beyond our store walls.

We’re a people-first organization, grounded in our values of respect, integrity, inclusivity, collaboration, and accountability. Our leaders play a hands‑on role in bringing these values and differentiators to life—building strong teams, leading with care and clarity, and ensuring every decision supports meaningful experiences for our members, our staff, and the places we love to explore.

The Opportunity Our Vancouver store is MEC's flagship — the heart of our brand and one of the most iconic outdoor retail destinations in the country. This is where MEC's purpose comes to life at its fullest scale, in a city defined by mountains, ocean, and an outdoor‑obsessed community.

As General Manager, you own the performance, culture, and operational excellence of one of MEC's largest and most dynamic stores. You lead through others — setting the bar, building leadership capability, and holding your Senior Staff Team accountable for consistent execution. You're accountable for exceptional member experiences, strong financial results, and a safe, inclusive workplace that lives MEC's purpose and values. Department Managers and the AGM own day‑to‑day execution — you own the outcomes, at a scale and visibility that shapes how members across the country experience MEC.

What You’ll Be Responsible For: Store Performance & Business Results

Own overall store performance, including sales, margin, profitability, labour, and inventory outcomes

Analyze P&L results and operational KPIs to identify trends, risks, and opportunities

Set clear performance expectations and hold leaders accountable for key metrics such as Sales vs. Budget, Conversion, ATV, UPT, Margin, and Labour Efficiency

Make informed decisions that balance member experience, employee engagement, and financial sustainability

People Leadership, Engagement & Culture

Build and sustain an inclusive, respectful, and high‑performing store culture aligned to MEC values

Lead, coach, and develop the Senior Staff Team, building leadership capability and succession readinessli>

Ensure fair, consistent execution of performance management, attendance management, and people practices

Partner with the People Business Manager and Regional Manager to ensure compliance with employment standards and policies

Member Experience Leadership

Own the end‑to‑end member experience for the store

Champion MEC’s service standards, ensuring they are consistently trained, communicated, and delivered across all departments

Maintain a visible presence on the floor, reinforcing member‑first behaviours and service expectations

Use observations and performance insights to identify gaps and drive targeted coaching through leaders

Operational Excellence & Risk Management

Ensure consistent execution of operational, inventory, merchandising, visual, Tech Shop, and back‑of‑house standards

Hold the AGM and Department Managers accountable for operational performance, safety, and complianceli>

Oversee loss prevention, health & safety, and facilities outcomes, ensuring risks are identified and addressed

Partner with Support Office teams to ensure systems, product flow, and store operations are effectively supported

Talent, Workforce & Capability

Own recruitment, onboarding, and development outcomes for the Senior Staff Team

Set expectations and hold leaders accountable for frontline hiring, onboarding, and training quality

Ensure workforce planning, scheduling, and coverage practices are fair, compliant, and aligned to business needs

Invest in learning and development to build capability, engagement, and long‑term performance

Community & Brand Leadership

Own the store’s community engagement strategy and outcomes

Ensure local outreach, partnerships, and member‑facing events strengthen community connection and brand trust

Represent MEC’s values, brand, and purpose within the local community