Marketing - Senior Marketing Manager

Marketing

Senior Marketing Manager

Reports To:

Director of Client Strategy & Growth

Direct Reports:

Marketing & Communications Manager

Job Status:

Full Time, Permanent, Salaried

Work Hours:

Monday–Friday, 9:00 am–5:00 pm, with flexibility as required

Work Location:

Hybrid (Onsite or in the field up to three times per week)

Compensation:

90-110k, commensurate with experience

About Real Food For Real Kids:

Real Food for Real Kids (RFRK) is a growing company on a mission to make real food the standard rather than the exception.

A multiple award-winning company recognized for excellence and innovation, we’re a leading healthy catering company for child care centres, schools and camps. RFRK proudly serves nutritious meals and snacks to thousands of children throughout the Greater Toronto & Hamilton Area every day. We’re well-positioned for growth into new markets and planning for significant expansion over the coming years.

Our Marketing team is looking for an experienced, commercially minded leader to help shape RFRK’s next stage of growth. If you are excited by the opportunity to build an integrated marketing function for a mission-driven food company, keep reading to see if this rewarding role is right for you

The Position As the Senior Marketing Manager at Real Food for Real Kids, you will lead marketing strategy, brand positioning, campaign planning, demand generation, digital marketing and marketing performance.

You will build the integrated marketing function needed to support RFRK’s growth across childcare catering, school food opportunities, packaged meals and emerging channels. Working closely with the Director of Client Strategy & Growth and cross-functional leaders, you will translate business goals into focused plans, audience strategies, campaigns, messaging and measurable initiatives. You will manage and develop the Marketing & Communications Manager and direct external partners, while ensuring RFRK’s values and mission remain at the heart of how we grow.

Some of the things you’ll get paid to do

Build and lead annual marketing plans and quarterly campaign roadmaps that support revenue growth, retention, brand awareness and market expansion.

Develop integrated marketing campaigns across website, email, social media, paid media, events, partnerships and sales-supporting materials.

Strengthen brand positioning, messaging, audience-specific value propositions and the overall brand story.

Use marketing analytics, KPIs and performance data to evaluate campaign effectiveness and recommend what to improve, scale or stop.

Lead digital marketing activity, including website strategy, and SEO/AEO

Manage marketing budgets, agency relationships and external partners.

Collaborate cross-functionally with sales, client experience, operations and leadership teams to turn business goals into marketing action.

Lead and develop a direct report through clear priorities, effective workflows, timely feedback and strong collaboration.

About You Required Education & Experience

7+ years of progressive marketing experience, including responsibility for strategy, campaigns and measurable business outcomes

College diploma, university degree or an equivalent combination of education and relevant experience

Demonstrated experience building marketing strategies that support revenue growth, retention or market expansion

Strong understanding of website strategy, SEO/AEO, email, social media, paid media, content marketing and analytics

Ability to use AI and emerging technologies thoughtfully to improve insight, productivity and marketing effectiveness

Nice-to-have

Experience in education, foodservice, CPG or institutional markets;

B2B or public-sector marketing experience

French language skills

Working at RFRK comes with other perks too:

Benefits & Savings Programs

Performance-based annual bonus

Comprehensive benefits starting on Day 1, inclusive of a Health Spending Account and a Wellness Spending Account

Competitive RRSP Matching program

RESP Matching program for up to 2 children

Family comes first We offer parental leave top-up programs for new parents

Access to virtual Healthcare Professionals through our 24/7 dedicated Employee Assistance Program

Fuel your day with the healthy, delicious food we proudly make, served daily in our staff cafeteria

Real Rewards for Great Work - Recognize your coworkers and receive peer shout-outs through our recognition platform, where points can be redeemed for gift cards

We Value Fresh Minds

Generous vacation time to support a healthy work-life balance<