Senior Designer, Cossette

Senior Designer

For over 50 years, Cossette has been behind some of the biggest, most influential brands in Canadian culture. In fact, 98.5% of Canadians see our work every day. Which means, your parents too probably. So if you want to impress your parents while doing the best work of your career, well…you know what to do. Transparency matters to us. For this role, you can expect a salary between $80,000-110,000 annually, depending on experience The

Senior Designer

is a burgeoning creative leader. A brand steward to internal teams and clients, who actively contributes to conceptual development. As a crucial bridge between senior creative leadership and day-to-day execution, Senior Designers ensure the creative and brand vision is translated effectively and craft is maintained. They have to be strong design system thinkers. They must hold craft and partnership with production teams in the highest regard. And they’ve got to be eager to and capable of mentoring junior talent, and focusing on the development of big ideas and their cross-channel execution. Key Responsibilities:

Strategic Thought:

Dive into client briefs to develop a deep understanding of strategic insights and marketing objectives to ensure that the resulting design solution is relevant, effective, and concepts / systems have maximum impact. Natural Curiosity:

Beyond traditional research methods, know how AI tools like Google Gemini can be used to quickly gather the consumer insights and competitive analysis that can spark great thinking. Conceptual Development:

Actively participate in deep brand and category research, competitive audits, design trends, and style references that help support a conceptual design solution. Then, bring those concepts to life across different platforms (brand foundations, digital, print, campaign applications, etc.). Regularly use creative tools, like Google Gemini, and Adobe Firefly for rapid ideation, concept exploration, and generation of a wide range of creative variations for integrated campaigns. Creative Direction:

Provide design guidance and feedback to Art Directors, Designers, and Account teams, ensuring the work is aligned with the overall brand vision, strategic objectives, and conceptual goals. Guide teams on the effective and ethical use of Google Gemini, and Adobe Firefly, fostering their familiarity with the capabilities of these platforms. Execution & Craft:

Make great work. Oversee its execution across various channels, ensuring craft excellence, attention to detail, and brand consistency—being hands-on and in the weeds as necessary. Utilize technology and software features to streamline production tasks while maintaining a critical eye for quality and brand alignment across integrated campaigns. Problem Solving:

Find the challenge within the challenge. Dig deep to identify and solve creative challenges during the development and production phases for integrated campaigns. Pivot as needed, and never give up. Client Interaction:

Present smart, integrated creative work to clients (with or without a CD), articulating creative rationales, and effectively listening to and managing client feedback. Mentorship:

Be excited to mentor and guide more junior designers. Lead by example and help them develop their skills and understanding of the creative process, including proficiency in channel-agnostic thinking, multi-platform execution, and contemporary creative tools like AI. Represent Cossette:

As part of the agency’s creative leadership, you lead by example and with optimism. You’re an ambassador for Cossette, both internally and externally. You celebrate our people, our successes and those of our client partners. Skills & Qualifications:

7+ years of experience as a Designer in the design industry (at least 5 years working at an agency, design studio or for a brand in-house). An inspiring portfolio that shows conceptual strength and exceptional execution with an array of design systems that have successfully translated across multiple channels. Proven ability to work effectively in a team and even lead small creative groups in integrated campaign development. A keen and critical eye for detail and a commitment to delivering top-tier work under pressure, especially for complex, multi-channel initiatives. Very strong presentation and communication skills, and the ability to articulate a creative rationale clearly and persuasively. High level of proficiency in relevant design software. Proficiency in using generative AI tools, like Google Gemini, for concept development, text generation, and image generation/manipulation, as an augmentation to traditional creative processes across various channels. The ability to critically evaluate and refine AI outputs to meet creative and strategic objectives, ensuring human oversight for integrated campaigns. What’s in it for you:

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