Senior Manager, Events

Location:
Toronto, Winnipeg IGM Financial Inc. is a leading wealth and asset management company in Canada, managing approximately $310 billion in assets as of December 31, 2025. It offers financial planning and investment services to over two million Canadians through IG Wealth Management and Mackenzie Investments.

Division: IGM Marketing

Location:
Toronto, Winnipeg IGM Financial Inc. is a leading wealth and asset management company in Canada, managing approximately $310 billion in assets as of December 31, 2025. It offers financial planning and investment services to over two million Canadians through IG Wealth Management and Mackenzie Investments. Founded in 1926, IG Wealth Management is a key part of IGM's business model, providing comprehensive wealth management services to Canadian financial advisors and their clients. With a vision to inspire financial confidence, IG Wealth Management is recognized as one of Manitoba’s Top Employers, Canada’s Top 100 Employers, and Best Diversity Employers, aiming to innovate the industry and support Canadians in achieving their financial goals. Join our team to engage in continuous learning and skill development in a supportive environment. Experience the best of both worlds with our hybrid work environment, where you spend three days a week in the office, connecting, collaborating, and enjoying quality time with your amazing colleagues Our Values: Be better; we strive for improvement in everything we do. Be accountable; we foster clarity and are empowered to act responsibly. Be a team; we are united to drive collective impact to achieve our goals. The Senior Manager, Events & Experience is responsible for leveraging strategic event marketing and experience design to support the sales, distribution, and growth objectives of IG Wealth Management and Mackenzie Investments. By partnering closely with business leaders and distribution stakeholders, the role develops and delivers impactful event programs that strengthen advisor relationships, showcase organizational capabilities, support product and business priorities, and create environments that inspire action, engagement, and business results. Accountable for both strategic planning and execution, this role ensures every event experience advances corporate objectives, reinforces brand value, and delivers measurable return on investment. These events are highly visible and involve clients (IA), advisors, business partners as well as senior level executives. This role leads tier 1 and tier 2 programs and has budget accountability from $1 million to $5 million per program and will be responsible for 2-3 programs annually end to end. This individual must represent the organization with professionalism, courtesy and integrity.

Event project leadership, program design and execution

• Accountable for the development and execution of the overall event strategy, including program objectives, attendee experience design, agenda management, communications and marketing plans, content integration, budget oversight, stakeholder alignment, and operational delivery.
• Lead agenda planning and alignment with business stakeholders, sales enablement, product partners and content teams to ensure program messaging, learning outcomes and business priorities are effectively integrated throughout the attendee experience.
• Develop and execute event communications, marketing and website strategies including registration campaigns, attendee communications, promotional plans, creative brief development, asset management and coordination with internal marketing, brand and agency partners. Own and manage the end-to-end digital attendee journey across event registration platforms and content websites, ensuring a seamless and engaging experience.
• Design and deliver attendee engagement strategy leveraging networking that fosters meaningful connections.
• Provide strategic oversight of all creative development, ensuring brand standards, visual identity, messaging consistency, production workflow, specs and and attendee experience objectives are reflected across all event touchpoints.
• Lead and manage external partners including production companies, destination management companies (DMCs), creative agencies, venues and preferred suppliers, ensuring clear scopes of work, accountability, budget adherence and seamless execution.
• Facilitate planning meetings, identifying meeting agenda and program requirements; providing core planning documents, assigning responsibilities and coordinating and leading internal and external partners.
• Oversee venue planning and experience delivery including space allocation, floorplans, attendee flow, seating strategies, food and beverage planning, rooming strategy, executive hosting requirements, health and safety protocols, security planning and onsite resource deployment.
• Ensure all regulatory, financ