Online Creative Lead

Who we are ?

We are Pierre Fabre Laboratories, a global leader combining pharmaceutical expertise with dermo-cosmetics to support consumers and patients at every stage of their care journey. Our portfolio includes several medical franchises and international brands such as Eau Thermale Avène, Ducray, A-Derma, Klorane, René Furterer, and Pierre Fabre Oral Care. By joining us, you become part of a meaningful company where the human dimension is essential. You become a participant in the “We Care Movement,” a movement that values excellence and innovation within passionate teams. Together, we push the boundaries of science to unite health and beauty for the benefit of all, because Every time we care for a single person, we make the whole world better. Present in 120 countries with a team of over 10,000 employees, we are proud to create a scientific and human impact, today and tomorrow If caring is at the heart of your values, join Pierre Fabre Laboratories and become a key player in the “We Care Movement”.

Your mission GENERAL RESPONSIBILITIES

Lead the market’s e-commerce acceleration and growth across assigned eRetailers (ePharmacies, pure players, marketplaces and omnichannel retailers). Define and execute the market eCommerce strategy in alignment with market priorities and global eCommerce strategy. Be accountable for the eCommerce P&L and e-comm market share performance for the market including: Business growth Digital shelf excellence Superior online visibility for our brands.

Main Responsibilities

1. Account Ownership & P&L
   Own the relationship and commercial performance (P&L) of assigned e-retailers. Build and negotiate eJBPs (joint business plans) with top e-retailers, ensuring:
   
   • Clear growth objectives
   • Margin and profitability targets
   • Investment and activation plans
   • Ensure pricing consistency, ROI, and competitiveness across partners.
2. Strategy & Business Acceleration (Account Level)
   Drive commercial growth of the brand portfolio at assigned e-retailers by:
   
   • Maximizing sell‑out performance
   • Delivering account‑specific growth strategies
   • Build eJBPs for the assigned e-retailers and with the KAM (if in omnichannel structures) to ensure strong collaboration between: Commercial Marketing Media
   • Leverage data to identify acceleration opportunities (promo efficiency, category trends, retailer‑specific levers).
   • Define and execute the market e-commerce strategy aligned with: Market business priorities Global / regional e-commerce strategy Lead the market’s e‑commerce acceleration across: ePharmacies Pure players Marketplaces Omnichannel retailers Act as the e‑commerce voice in market leadership discussions, representing: Channel strategy Digital shelf priorities Retail media & activation needs.
3. Promo & Commercial Planning
   Manage sell‑in forecasts, promo planning, and profitability tracking for assigned accounts. Propose promo plans and media activations to the Ecommerce Head or Commercial Director for approval. Ensure proper assortment & portfolio management: Hero SKUs and key innovations are listed, visible and supported.
4. Collaboration with eRetail Activation & Digital Shelf
   Responsible for ensuring timely execution of e-Retail Content on the e‑Retail websites in partnership with e-retail Activation Specialist. Collaborate with the e-retail Activation Specialist & Media Specialist on:
   
   • Content and PDP optimization (images, titles, descriptions, A+ content)
   • Retail media priorities
   • Digital shelf improvement plan for the account
   • Work hand‑in‑hand with e‑retail Activation to align content, promotions and activations with account priorities.
   • Partner with the Media Specialist and e-retail Activation to ensure Digital Shelf Excellence on assigned accounts through the CARS framework.
5. Retail Media & 360° Integration
   Collaborate with the Media Specialist to:
   
   • Plan and execute retail media activations (display, search, onsite placements) aligned with eJBPs.
   • Integrate retail media into 360° brand campaigns.
   • Support optimization of media budgets by identifying high‑performing placements, keywords and partners.
6. Data Tracking & Performance Insights
   Leverage dashboards and analytics tools (e.g. Flywheel, eStore , Stackline, SimilarWeb) to:
   
   • Track performance and KPIs
   • Identify issues and opportunities
   • Report performance, insights, and opportunities to commercial and marketing teams.
   • Track competitive actions on assigned e‑Retailers and propose responsive actions.

Education

Bachelor’s degree in Business, Marketing, Digital Commerce or similar

Master’s / MBA an