Senior Digital Marketing Associate

• Initiate and manage digital marketing project delivery by creating creative briefs, gathering feedback and approvals, and distributing finished assets
• Contribute to digital acquisition strategy across paid social, PPC, and display
• Work with Google, Meta, Twitter, and Snapchat to ensure campaign best practices
• Understand business objectives by product and market and tailor digital marketing strategy
• Support Brand & Acquisition teams with asset ideation and creation for new brand and digital campaigns
• Collaborate with Business Intelligence, Promotions, Partnerships, and CRM teams to optimize acquisition and retention strategy
• Interpret data using analytics and reporting tools and deliver analysis and recommendations
• Evaluate campaign performance using analytical skills
• Monitor competitor offerings and creative to guide paid digital strategy
• Operate computers and other technological devices for extended periods

Requirements

• 3+ years of experience in digital marketing with a focus on growth marketing
• Bachelor's Degree
• Demonstrates an excess of attention to detail and meticulous organizational skills
• Background in user acquisition and data-oriented experience in analytics tools such as Google Analytics
• Experience executing paid digital campaigns on Google, Meta, Twitter, and Snapchat
• Strong understanding of the digital marketing ecosystem, including advanced knowledge of display, video, programmatic, and CTV
• Thorough understanding of the Sports, Sports Betting, and iGaming landscapes
• Ability to remain focused and multitask across several projects
• Strong communication skills and ability to manage timelines and project priorities across internal teams
• Flexibility with working hours and willingness to work evenings, weekends, and public holidays as required
• Experience working in large organizations and coordinating with multiple departments and stakeholders
• Good communication, analytics, project management, writing, and organizational skills
• Proactively leverages data-driven insights
• Lawfully eligible to work in Canada
• Applicable employees must obtain and maintain required gaming licenses
• Must comply with and support BetMGM's responsible gambling policies, procedures, and initiatives

Core Competencies

Demonstrates expertise in digital marketing project management, focusing on growth marketing strategies and data-driven insights. Proficient in executing paid digital campaigns across major platforms while ensuring compliance with industry regulations.

Highest-signal resume keywords

• Digital Marketing Project Management
• Paid Digital Campaign Execution
• Data Analysis and Reporting
• User Acquisition Strategy
• Knowledge of Sports and iGaming Landscapes

Hard Skills

• Digital Marketing
• Growth Marketing
• Analytics Tools
• Google Analytics
• PPC
• Display Advertising
• Programmatic Advertising
• CTV
• Campaign Performance Evaluation
• Creative Brief Development

Soft Skills

• Attention to Detail
• Organizational Skills
• Communication Skills
• Multitasking
• Project Management

Certifications & Qualifications

• Bachelor's Degree
• Gaming Licenses

Industry Keywords

• Digital Marketing Ecosystem
• User Acquisition
• Sports Betting
• IGaming
• Responsible Gambling Policies

Tools & Technologies

• Google
• Meta
• Twitter
• Snapchat
• Business Intelligence Tools
• Reporting Tools