Brand and Social Media Specialist

POSITION TITLE: Brand and Social Media Specialist

COMPANY: Skills for Change

LOCATION: 791 St. Clair Ave West, Toronto ON (Temporary location: 1655 Dupont)

CONTRACT TYPE: Indefinite Term

HOURS: 35 hours per week (Monday-Friday with occasional evening and/or weekend hours)

PAY RATE: $24.55 per hour

START DATE: Immediately

GENERAL ACCOUNTABILITY:

With 41 years of operations, Skills for Change is a highly respected non-profit charity with a province wide reputation for pioneering programs

that respond to shifting immigration and workplace trends and lead to employment. We offer a range of accelerated programs including

mentoring, employment, settlement, language training together with specialized programs for skilled trades, women, and youth. We have 5

locations across the GTA and serve 16,000 clients annually.

PROGRAM NATURE AND SCOPE:

The Immigrant, Refugee and Settlement (IRS) hub is a coordinated suite of programs and services to support the social, civic and economic

integration of newcomers to Canada. IRS programs operate like a “hub,” delivering a hybrid model of classroom and online learning, information

sessions, referrals, mentoring support as well as itinerant programs and services to meet the needs of immigrants and refugees in the various

communities within the Greater Toronto Area (GTA).

JOB SUMMARY:

The Brand and Social Media Specialist supports the enhancement of Skills for Change’s digital presence, primarily through social media

platforms. This role assists in executing creative strategies to strengthen the organization’s visual identity while ensuring consistency in

messaging and design across digital channels. The specialist helps create compelling, mission-driven content, supports social media

campaigns, and leverages audience insights to highlight the organization’s story, programs, and impact. Success in this role requires a

combination of creativity, collaboration, and an understanding of digital trends and AI tools.

Core Responsibilities

1. 1. Brand Strategy & Messaging
   • Develop and implement comprehensive brand strategies that align with the organization’s goals, fostering a consistent and impactful presence across digital and social media platforms.
   • Collaborate with internal teams to ensure alignment and that all digital content supports and reinforces the organization’s values, mission, and evolving program offerings.
   • Conduct regular brand audits to assess strengths and areas for improvement, making recommendations for strategic shifts when necessary.
   • Stay ahead of industry trends, competitor activities, and audience preferences, continuously evolving the brand strategy to stay relevant and impactful.
   • Develop brand messaging guidelines to ensure a cohesive voice across all channels, balancing thought leadership, community-building, and program advocacy.
   • Plan, create, and publish engaging content across multiple social media platforms (e.g., Facebook, Instagram, LinkedIn, X, TikTok), balancing organic and paid efforts.
   • Lead the development of creative, mission-driven content (graphics, videos, infographics, etc.) that tells compelling stories, highlights key programs, and showcases the organization’s impact on the community.
   • Build and maintain content calendars to ensure strategic, timely, and cohesive content distribution, aligning with major events, campaigns, and organizational milestones.
   • Design and execute social media campaigns for brand awareness, fundraising, program promotion, and audience engagement, leveraging A/B testing and audience segmentation for optimized results.
   • Proactively engage with followers and online communities, fostering authentic interactions, answering questions, and nurturing a positive brand reputation.
   • Research and experiment with emerging content formats, platforms, and trends to keep the organization’s digital presence fresh and
   • Capture engaging content across events, programs, and initiatives to create visually compelling video and static content that supports storytelling, engagement, and brand visibility.
2. 3. Paid & Organic Channel Strategy
   • Develop and oversee strategies for both organic and paid social media channels, optimizing reach, engagement, and conversions.
   • Manage paid ad campaigns (e.g., Facebook Ads, LinkedIn Campaign Manager, Google Ads) with a focus on audience targeting, budget optimisation, and performance tracking.
   • Continuously test and refine paid strategies, using insights to improve ROI and achieve specific campaign objectives (e.g., lead generation,
3. 4. Brand Visuals & Creative Assets
   • Collaborate closely with teams to produce visually compelling