Senior Financial Advisor

We are currently seeking a Senior Financial Advisor to join our team. The Senior Financial Advisor provides exceptional customer service to a portfolio of members by offering a full range of investment, deposit and complex lending services. The Senior Financial Advisor identifies member life stage cycle and provides solutions to financial needs, and/or refers member to an appropriate advisor.    Here’s what would be included as a part of your typical day 1. Member Service:  Builds strong relationships with current and potential members; identifies member life stage cycle and provides financial advice to members or refers to appropriate advisor. Manages an assigned portfolio of members (generally with $100,000 to $250,000 in investible assets) through proactive regular contact, ensuring current and future needs are identified and met. 2. Member Transactions: Processes a full range of complex member transactions including, but not limited to: MFDA products and services; retail mortgages, personal and RRSP loans; opening personal or business accounts, debit/credit cards, LOC/overdraft protection, and related insurance products. 3. Branch Goals: Supports achievement of annual branch goals and objectives through proactive promotion of Tru Cooperative Bank products and services, participation in branch campaigns, and actively seeks potential cross-sell and/or referral opportunities during interaction with members or general public.  Achieves established annual sales and referral targets. 4. Branch Support:  Mentors other branch employees in the understanding of lending and investment products and services; and provides advice and/or assists employees with member issues in management’s absence. 5. Other duties: As required by branch leadership. Utilizes the Day in the Life as a guideline to prioritize and manage schedules
- to align efforts in reaching goals while offering a remarkable, consistent member experience across Tru Cooperative. Branch/Regional Differentiation:
* Lending limits will be assigned in consultation with credit services – based on experience and competency.
* Assigned a portfolio of high value members based on regional and branch needs.
* Build/maintain a strong presence and relationship in the community.    Required Skills, Experience & Qualifications
* College or Tech School Diploma (2 years) in related discipline or equivalent combination of education and experience
* Mutual Funds License required
* Must complete the internal Tru Cooperative certification program specific to this role within the required timeframe
* PFP preferred
* 2-3 years in a Financial Advisor role, or equivalent
* Proven ability to conduct complex advisory, four quadrant conversations
* Demonstrated ability to recognize needs, identify appropriate products and build strong member relationships
* Proven track record achieving or exceeding sales targets in retail lending and investment products and service
* Self-starter with ability to work independently and solve problems using common sense and sound judgment
* Proficient in computer software e.g. Microsoft Office and banking software programs
* Displays an understanding of risk and risk ownership by being able to demonstrate adherence to policies and procedures.