Director of Marketing

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Director of Marketing

• Posted on November 11, 2026

Locations

Showing 1 location

Kelowna Family Y
375 Hartman Rd
Kelowna, BC V1X2M9, CAN

• Rate : $39.48 CAD per hour
• Association Services
• Full-Time
• Requisition #: DIREC001532

Description

As a member of the leadership team, you'll guide a talented marketing team, oversee integrated campaigns and communications, leverage data and analytics to inform strategy, and help position the YMCA as a trusted and essential community partner.

Quick Facts

• Paid vacation, wellness, and family responsibility days
• Extended health and dental benefits
• YMCA membership benefit for employee and family
• YMCA pension contribution of 5% after two years of employment
• Ongoing opportunities for leadership development, learning, and growth
• Location: YMCA of Southern Interior BC, Kelowna, BC
• Schedule: Full-Time

Why This Role Matters

The YMCA serves thousands of children, youth, families, and older adults throughout the Southern Interior every year. As Director of Marketing, you will play a critical role in ensuring our programs, services, and community impact stories reach the people who need them most.

You'll be responsible for developing and executing an integrated marketing, communications, and growth strategy that strengthens brand awareness, increases engagement, supports philanthropy and revenue generation, and advances organizational priorities. This is a leadership role with significant influence across the Association, working closely with executive leaders and program teams to align marketing efforts with strategic goals.

If you're energized by the opportunity to build brand strength, drive innovation, and create meaningful connections between communities and purpose-driven work, we'd love to hear from you.

What You Will Do

Strategic Marketing & Growth Leadership

• Develop and execute a comprehensive marketing, communications, brand, and growth strategy aligned with organizational objectives.
• Translate the YMCA's strategic plan into actionable marketing initiatives that drive awareness, participation, engagement, and impact.
• Identify growth opportunities through market research, audience insights, and trend analysis.
• Establish measurable goals and key performance indicators to evaluate effectiveness and organizational outcomes.

Brand & Communications Leadership

• Steward and strengthen the YMCA brand across all channels, ensuring consistency, relevance, and strong community presence.
• Oversee organizational messaging, positioning, storytelling, and communications strategies.
• Lead public relations, media relations, reputation management, and external communications initiatives.
• Ensure all marketing and communications efforts reflect YMCA values, mission, and community impact.
• Lead digital marketing strategies including website management, social media, marketing automation, content marketing, and emerging digital platforms.
• Continuously evaluate new technologies, tools, and trends to improve engagement, efficiency, and performance.
• Enhance customer, participant, donor, and stakeholder experiences through innovative digital solutions.
• Optimize conversion pathways and engagement opportunities across digital channels.

Leadership & Team Development

• Lead, mentor, and develop a high-performing marketing team.
• Foster a culture of innovation, collaboration, accountability, and continuous improvement.
• Establish clear priorities, performance expectations, and development opportunities for team members.
• Support organizational leadership initiatives and contribute to cross-functional planning and decision-making.

Analytics, Budgeting & Performance Management

• Leverage data, analytics, and audience insights to guide strategic decisions and optimize campaigns.
• Monitor and report on marketing performance, return on investment, engagement metrics, and growth outcomes.
• Develop and manage annual marketing budgets and resources.
• Ensure effective stewardship of organizational investments and maximize marketing effectiveness.

Partnerships & Community Engagement

• Build and maintain relationships with media partners, agencies, vendors, consultants, and community stakeholders.
• Collaborate with leaders across Child Care, Health & Fitness, Community Programs, Philanthropy, and People & Culture to support enterpris