Director of Marketing and Growth
Save this job and keep your search organized
Create a free account to save jobs, create alerts and return to this listing from your dashboard.
By continuing, you agree to our Terms & Privacy Policy.
Lead integrated marketing, communications, and growth strategy for the YMCA of Southern Interior BC in Kelowna, using data to guide impact.
As Director of Marketing, you will lead a marketing team and align brand, communications, and growth initiatives with organizational objectives. The role supports awareness, participation, engagement, philanthropy, revenue generation, and community impact. You will work across the Association with executive leaders and program teams.
Key Responsibilities:
- Develop integrated marketing, communications, brand, and growth strategies
- Steward YMCA brand, messaging, positioning, and storytelling
- Lead digital marketing, public relations, and external communications
- Guide team development, priorities, accountability, and collaboration
- Monitor performance, budgets, analytics, and growth outcomes
Requirements:
- Bachelor's degree in marketing, communications, business, public relations, or related field
- Minimum seven years of progressive marketing or communications leadership experience
- Minimum five years leading and developing high-performing teams
- Experience executing integrated strategies across multiple channels
- Experience managing digital initiatives, budgets, and audience engagement
Bring strategic marketing leadership, analytics, brand development, and team-building expertise to strengthen the YMCA's community presence.