Marketing Officer

Interested in growing your career at Fanshawe College? Fanshawe College thrives because of its people. We foster a culture of excellence and see opportunities to turn potential into impact. Leading with empathy, belonging, unity, learning and courage, we guide the learning journey of our students, ensuring they are ready for work and life, today and tomorrow.
Working at Fanshawe College Fanshawe College is committed to the principles of hybrid work and may offer this option to employees whose work can be performed in an alternate location, without adverse impact to the operations of the College, inclusive of our Student and Staff experience. Confirmation of hybrid work options available to you will be clarified upon hire and may be subject to change based on the duties required of your position. Successful candidates will be required to perform work within Ontario and must be available to work on campus, as required.
Posting Information Posting Closing Date: September 8, 2026 Campus Location: London, ON Department: MAC1 Marketing & Digital Experience Employment Group: Support Pay Details: $43.61 Hourly Worker Sub-Type: Fixed term (Fixed Term) Time Type: Full time Remote Type: Hybrid Contract End Date: December 17, 2027 Hours of Work per Week: 35
Job Description Note: This is for 1 Regular Full-Term temporary vacancy until December 17, 2027. This position is a hybrid work schedule. This position is deemed a critical replacement vacancy. Applicants who previously applied to this posting are already under consideration - please do not re-apply. Only new applications will be reviewed.
Why this Role is Important Reporting to the Director, Global Marketing and Digital Experience, the Marketing Officer is a resource for college initiatives requiring marketing consulting and support. The incumbent is responsible for developing, executing, and optimizing comprehensive strategic marketing plans for a portfolio of products, audiences and departments. The incumbent directly contributes to the strategic mandate of the College with a focus on supporting enrolment growth. The incumbent collaborates with internal stakeholders to develop and implement targeted marketing strategies and advises portfolio clients on tactics and solutions to solve various marketing problems. They also play a vital role in the development of the annual marketing plan, leading the development of marketing campaigns, regularly conducting market research and analyzing data to inform decisions and champion the College brand.
How You'll Make an Impact Generate Marketing Strategies and Outcomes
Develop comprehensive marketing plans aligned with the College's vision, mission, values, and strategic objectives
Plan and coordinate market research; compile customer data, collect and analyze secondary data sources and needs analyses
Build advertising strategies aligned with timing, frequency, and sequencing of activity at key times in the customer journey
Advise clients on strategic marketing direction and techniques as they relate to college-wide objectives
Collaborate with the marketing team and clients to ensure best practices are being met in all marketing plans, coordinated with other marketing campaigns and aligned with the College's brand strategy
Exhibit comprehensive knowledge of the College's product and services
Deliver Service-Based Project and Portfolio Management
Develop a thorough understanding of the clients' position in the market, their product/service, points of difference and competitive landscape
Coordinate and lead client meetings to evaluate needs and manage all aspects of marketing projects
Establish and build strong working relationships with leaders at all levels
Provide marketing solutions and manage the workflow of resulting campaigns, research, reports, and projects/events
Regularly engages clients on changing markets and new marketing opportunities
Coordinate the asset development process by gathering requirements from stakeholders, assessing audience needs, developing content and creative briefs
Guide Creative Services on the application of the creative brief
Provide regular communication to client on project status, guide feedback on creative or content changes, and seek approval throughout the workflow process
Prepare and present multi-media marketing presentations
Research vendor options (i.e. print production, event displays, advertising)
Identify vendors and manage the RFQ process, review final products and approve on behalf of clients
Utilize Marketing Software and Techniques for Campaign Management
Leverage CRM tool, techniques, and data to investigate, research and develop custom solutions to address strategic enrolment management needs
Execute email marketing and advertising using marketing automation software and leverage data to analyze performance and determine future recommendations
Consult with CRM Marke