National Sales Manager

Purple Wins is partnering with a Canadian transportation and logistics provider that serves shippers, distributors, and 3PL partners across multiple sectors. The company is known for reliable execution, service quality, and long-term customer relationships and is now investing in a national commercial role to drive growth across Canada. We are searching for a National Sales Manager – Canada to build and grow the national book of business. This role combines: New business development – winning new customers and lanes across Canada Strategic account growth – expanding revenue and margin from existing customers You'll own a national territory (with a strong focus on Western & Eastern Canada), and work closely with operations, finance, and customer service to ensure the organization consistently delivers what it sells . Key Responsibilities 1. New Business Development (National) Build and execute a national sales plan across priority regions and sectors Identify, qualify, and close new business with shippers, distributors, and 3PLs Prospect through cold outreach, referrals, industry events, and digital tools/CRM Lead discovery meetings to understand freight profile, network, service requirements, and decision processes Prepare and present clear, commercially sound proposals and rate packages Negotiate rates and service terms within company guidelines, with a focus on sustainable margin and Net Gross Profit Secure agreements and coordinate handoff to operations for smooth start-up 2. Strategic Account Management & Growth Own a defined portfolio of existing customers with clear growth and retention targets Build strong relationships at multiple levels (logistics, operations, procurement, finance) Run regular business reviews (virtual or in-person) to discuss performance, volumes, and opportunities Identify upsell/cross-sell opportunities (new lanes, locations, services) Partner with internal teams to resolve issues quickly and protect account health 3. Pipeline, Forecasting & Reporting Maintain accurate records of accounts, opportunities, and activities in the CRM Build monthly, quarterly, and annual forecasts for: New business Growth from existing accounts Retained new business from prior years Provide monthly performance updates to leadership with commentary on pipeline quality, wins/losses, and key opportunities Use data on volume, margin, and retention to prioritize time, travel, and account focus 4. Market, Brand & Internal Collaboration Stay current on market conditions, competitor activity, and industry rate trends, and share insights internally Represent the company at key trade shows and industry events across Canada Support the development of sales tools (presentations, case examples, basic competitive positioning) Partner closely with operations, finance, and customer service to ensure solutions are realistic, executable, and profitable Show up as professional, customer-first, collaborative, and responsive to urgent business needs Qualifications Must Have 5–10 years of B2B sales experience , with meaningful experience in: Transportation, logistics, or 3PL; and/or Distribution / supply chain selling into similar customers Proven track record of: Meeting or exceeding revenue and growth targets Managing multi-region or national accounts/territories Strong capability in: Relationship-building and stakeholder management Negotiation, pricing, and commercial discipline Communicating value using basic financials (revenue, margin, profitability) Comfortable with: Frequent travel across Canada (air and road) Working independently while staying aligned with leadership and internal teams Proficiency with: Microsoft Office (Excel, PowerPoint, Outlook) CRM tools for pipeline, activity tracking, and forecast management To apply, please submit your resume along with a brief note highlighting your most relevant: National or multi-region transportation / logistics sales experience Examples of new business wins and key accounts you've grown Only shortlisted candidates will receive further details about the hiring organization.