National Sales Manager

Purple Wins is partnering with a Canadian transportation and logistics provider that serves shippers, distributors, and 3PL partners across multiple sectors. The company is known for reliable execution, service quality, and long-term customer relationships and is now investing in a national commercial role to drive growth across Canada.We are searching for a National Sales Manager - Canada to build and grow the national book of business.This role combines:New business development - winning new customers and lanes across CanadaStrategic account growth - expanding revenue and margin from existing customersYou'll own a national territory (with a strong focus on Western & Eastern Canada), and work closely with operations, finance, and customer service to ensure the organization consistently delivers what it sells.Key Responsibilities1. New Business Development (National)Build and execute a national sales plan across priority regions and sectorsIdentify, qualify, and close new business with shippers, distributors, and 3PLsProspect through cold outreach, referrals, industry events, and digital tools/CRMLead discovery meetings to understand freight profile, network, service requirements, and decision processesPrepare and present clear, commercially sound proposals and rate packagesNegotiate rates and service terms within company guidelines, with a focus on sustainable margin and Net Gross ProfitSecure agreements and coordinate handoff to operations for smooth start-up2. Strategic Account Management & GrowthOwn a defined portfolio of existing customers with clear growth and retention targetsBuild strong relationships at multiple levels (logistics, operations, procurement, finance)Run regular business reviews (virtual or in-person) to discuss performance, volumes, and opportunitiesIdentify upsell/cross-sell opportunities (new lanes, locations, services)Partner with internal teams to resolve issues quickly and protect account health3. Pipeline, Forecasting & ReportingMaintain accurate records of accounts, opportunities, and activities in the CRMBuild monthly, quarterly, and annual forecasts for:New businessGrowth from existing accountsRetained new business from prior yearsProvide monthly performance updates to leadership with commentary on pipeline quality, wins/losses, and key opportunitiesUse data on volume, margin, and retention to prioritize time, travel, and account focus4. Market, Brand & Internal CollaborationStay current on market conditions, competitor activity, and industry rate trends, and share insights internallyRepresent the company at key trade shows and industry events across CanadaSupport the development of sales tools (presentations, case examples, basic competitive positioning)Partner closely with operations, finance, and customer service to ensure solutions are realistic, executable, and profitableShow up as professional, customer-first, collaborative, and responsive to urgent business needsQualificationsMust Have5-10 years of B2B sales experience, with meaningful experience in:Transportation, logistics, or 3PL; and/orDistribution / supply chain selling into similar customersProven track record of:Meeting or exceeding revenue and growth targetsManaging multi-region or national accounts/territoriesStrong capability in:Relationship-building and stakeholder managementNegotiation, pricing, and commercial disciplineCommunicating value using basic financials (revenue, margin, profitability)Comfortable with:Frequent travel across Canada (air and road)Working independently while staying aligned with leadership and internal teamsProficiency with:Microsoft Office (Excel, PowerPoint, Outlook)CRM tools for pipeline, activity tracking, and forecast managementTo apply, please submit your resume along with a brief note highlighting your most relevant:National or multi-region transportation / logistics sales experienceExamples of new business wins and key accounts you've grownOnly shortlisted candidates will receive further details about the hiring organization.