Senior Manager/Manager, Growth Marketing – New verticals

About Agoda
Agoda is an online travel booking platform for accommodations, flights, and more. We build and deploy cutting-edge technology that connects travelers with a global network of 4.7M hotels and holiday properties worldwide, plus flights, activities, and more. Based in Asia and part of Booking Holdings, our 7,100+ employees representing 95+ nationalities in 27 markets foster a work environment rich in diversity, creativity, and collaboration. We innovate through a culture of experimentation and ownership, enhancing the ability for our customers to experience the world.

Our Purpose -
Bridging the World Through Travel
We believe travel allows people to enjoy, learn and experience more of the amazing world we live in. It brings individuals and cultures closer together, fostering empathy, understanding and happiness.

We are a skillful, driven and diverse team from across the globe, united by a passion to make an impact. Harnessing our innovative technologies and strong partnerships, we aim to make travel easy and rewarding for everyone.

This role is based in Bangkok, Thailand, and is open to candidates worldwide. We offer a generous relocation package to ensure a smooth transition to living and working in Bangkok.

Get to Know our Team:
The Marketing Team of Agoda is a world leader in online marketing. This department is highly data-driven and focused on developing at-scale marketing programs that improve the lifetime value of Agoda customers through measurable marketing programs and channels. The team is a blend of the best analysts, marketing strategists, and data scientists in the world. The marketing leadership at Agoda have deep experience in data science, product, strategy, and other marketing fields and have built an organization that thrives on data, creative ideas, and technology.

The Opportunity:
We are launching a new
B2C Product
designed to make travel spending seamless and transparent for all travelers.

As
Senior Growth Marketing Manager – New verticals
, you will play a key role in taking this product from early stage to scale. You'll own growth strategy and execution across acquisition and retention, working closely with product, fintech, and cross-functional marketing teams. This is a unique opportunity to build a new vertical within Agoda from the ground up.

In this Role, You'll Get to:

• Co-own with product the go-to market strategy: targeted segments, USP, and positioning for product
• Design the marketing strategy for the new B2C product across the full funnel – from user acquisition and activation to engagement and retention

• Execute the marketing strategy: e.g.,

• Launch the different marketing channels (e.g., paid search, app campaigns, affiliates)

• Optimize performance campaigns across channels such as; App campaigns, Paid search

• Work closely with Product and Design to Shape onboarding, in-app messaging, and key user journeys

• Collaborate with Fintech, Legal, and Compliance to ensure campaigns, claims, and messaging are accurate, compliant, and easy for customers to understand and Translate regulatory constraints into clear, user-friendly communications

• Build and continuously improve dashboards, reporting, and processes to scale growth operations over time.
• Over time, manage and mentor a team (e.g., :2 analysts/marketers) as the vertical grows.

What You'll Need to Succeed:
Must Have Qualifications

• Marketing expertise: At least 8 years of experience with 3+ years of hands-on growth/ direct marketing in app-based or digital products, focusing on user acquisition and retention

• Strong analytical skills.

• Comfortable working with data and performance metrics (CAC, LTV, activation, retention, payback, cohorts).

• Ability to pull and analyze data using SQL and/or self serve BI tools.

• Demonstrated entrepreneurial / builder mentality.

• Able to operate in ambiguity, set up new processes, and "figure things out" without a playbook.

• Bias for action and experimentation.

• Strong stakeholder management and communication skills, with experience collaborating with multi team in multiple department

Nice to Have

• Experience with Direct marketing, Performance marketing and Affiliate marketing for financial products
• Experience in fintech or financial services, such as Travel cards, multicurrency wallets
• Experience launching or scaling a new product or major feature

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Equal Opportunity Employer
At Agoda, we pride ourselves on being a company represented by people of all different backgrounds and orientations. We prioritize attracting diverse talent and cultivating an inclusive environment that encourages collaboration and innovation. Employment at Agoda is based solely on a person's merit and qualifications. We are committed to providing equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics.

We will keep your application on file so that we can consider you for future vacancies and you can always ask to have your details removed from the file. For more details please read our privacy policy.

Disclaimer
We do not accept any terms or conditions, nor do we recognize any agency's representation of a candidate, from unsolicited third-party or agency submissions. If we receive unsolicited or speculative CVs, we reserve the right to contact and hire the candidate directly without any obligation to pay a recruitment fee.

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