Director, Product Marketing

Join us to build a more rewarding financial future for all Canadians

At Neo, we're on a mission to build a more rewarding financial future for all Canadians. Life at a rapidly scaling tech startup isn't for everyone. It's complex, fast-paced, high-pressure, but also incredibly fulfilling. Since its founding in 2019, Neo has gained incredible traction and is one of the fastest-growing fintech companies in Canada.

• 1 on Deloitte's Technology Fast 50 for 2023, 2024, and 2025 — the first company ever to achieve a three-peat at the top
  
• 1 Fastest Growing Company in Canada for 2024 by Globe & Mail
  
• Top-ranked mobile apps and credit cards
• Team of 500+ people
• 1M+ customers
• 10K+ retail partners

The Role

Neo is looking for an experienced product marketer with depth of experience in leading, planning and executing go-to-market strategies across all marketing channels. You'll play a pivotal role in translating product strategy into powerful product marketing narratives that will deliver meaning and value for customers, while optimizing for low-cost acquisition for the business. This is a role that cuts across the marketing organization and provides leadership and direction for channel owners and their teams.

What you'll be doing:

• Own the integrated marketing strategy; aligning investment to channels based on performance objectives you help define
• Define and deliver product-channel fit; be accountable for how Neo's products are presented across channels by working with channel owners to define target audiences, provide copy, visual asset, and compliance direction
• Be responsible for organic web and social channels; maintaining current and best-in-class representation of our products, manage updates to design and architecture, craft web copy, and coordinate organic social post creation
• Be the expert on the competition and global market as it relates to product positioning, channel strategy, and marketing messaging to further optimize Neo's product marketing and competitive edge
• Own and maintain core product marketing guidelines and channel plan that provide foundational understanding of our products and how we are going to market
• Be responsible for any legal or compliance reviews and approvals that involve product marketing; being a bridge between channel owners, content creators, and the legal team
• Consult with product strategy and leadership to ensure alignment on product scope and marketing approach
• Lead the development of resonant campaign level product messaging through the translation of core product value propositions and how they relate to customer needs

Who we are looking for:

• 7+ years of related product marketing experience within a high growth environment
• A degree in marketing, business, or a related field
• Proven experience in creatively positioning and marketing products in a highly competitive and regulated environment on the national and/or global stage
• Results-oriented and data-driven with demonstrated experience defining integrated go-to-market roadmaps across all marketing channels
• Strong communicator and facilitator with the ability to work cross-functionally and bring different perspectives together
• Experience in directing and shaping marketing concepts and content - from headlines and tone of voice, to visual direction and design
• Adaptable to new and fast-changing environments with a proven ability to succeed through ambiguity and stretch your potential

The people who thrive at Neo are resourceful, growth-oriented, and driven to win. We hold ourselves to high standards because we're on a mission that matters: to build a more rewarding financial future for all Canadians. As individuals and as a team, we constantly challenge ourselves and each other to raise the bar and deliver exceptional experiences for our customers. Our commitment to customer success drives everything we do, from building world-class products to providing exceptional support at every step of their journey. If this resonates with you, keep reading.

We trust, respect, and support each other. This means honest conversations, constructive input, and empowering each other to move fast and think big. You'll be surrounded by people who push you to be your best. We primarily collaborate in person across our Calgary, Winnipeg, and Toronto offices, where ideas move quickly and teams build momentum together. As we continue to scale and evolve, we're looking for builders, innovators, and problem solvers who thrive on challenge–people who would rather blaze a trail through uncertainty than follow a well-paved path.

All team members have a stake in Neo's success and earn meaningful equity through stock options. This ownership mindset is at the heart of everything we do — when Neo grows, we all grow. If you've heard that Neo employees work hard, it's true. We hold ourselves accountable for delivering on our commitments to our customers, partners, and each other. Working at Neo means taking ownership of your work and driving results, knowing that your contributions directly impact the company's success.

We believe in equal opportunity and are committed to creating an inclusive climate where everyone can thrive. Customers trust us with their finances, so successful candidates for this position will be required to undergo a security screening, including a criminal records check and a credit check.

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