Marketing Specialist

12 hours ago

Calgary, Alberta, Canada Refined Formwork Full time

About Us:

Refined Group is an established and forward-thinking construction company known for delivering high-quality projects in the commercial, residential, and industrial sectors. As we expand, we're seeking a creative, driven, and hands-on Marketing Specialist to help elevate our brand across digital platforms and real-world environments.

Role Summary:

As our Marketing Specialist, you'll be responsible for creating compelling content and strategies that showcase our work and strengthen our presence in the industry. This role requires both digital marketing expertise and a physical presence on active construction sites to capture media, document progress, and ensure brand consistency across all channels.

Key Responsibilities:

  • Visit active construction sites to capture photo/video content, and document milestones
  • Manage and update the onsite signage, vehicles, equipment, company website, ensuring content is accurate, visually appealing, and SEO-optimized
  • Create and manage content across social media platforms, email campaigns, and digital ads
  • Collaborate with project managers and site supervisors to identify promotional opportunities
  • Develop marketing materials such as brochures, case studies, proposal templates, and signage
  • Track campaign performance and analytics, and provide regular reporting
  • Ensure brand consistency across all communications and materials

Qualifications:

  • 1+ year of marketing experience (construction, architecture, or real estate industry preferred)
  • Strong knowledge of digital marketing, content creation, and SEO best practices
  • Proficiency in website CMS platforms (e.g., WordPress, Webflow), and Adobe Creative Suite (Photoshop, InDesign, Illustrator)
  • Experience with photography/videography for marketing purposes (drone operation a bonus)
  • Comfortable working on active construction sites (PPE will be provided)
  • Excellent communication, organization, and time management skills
  • Valid driver's license and clean driving record (company vehicle for onsite visits)

What We Offer:

  • Competitive salary
  • Creative freedom and a voice in shaping the company's visual and digital identity
  • Supportive and collaborative team environment
  • Opportunities for growth in a dynamic and expanding company

Job Type: Full-time

Pay: From $50,000.00 per year

Benefits:

  • Dental care
  • Extended health care
  • Paid time off

Language:

  • English (required)

Work Location: In person

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