Outreach Marketing Specialist

1 day ago

Calgary, Alberta, Canada GiveVugs Corp Full time

Job Overview

We are seeking a motivated and dynamic Outreach Specialist to join our team. The ideal candidate will be responsible for developing and implementing outreach strategies that enhance our brand presence and drive engagement. This role requires a blend of digital marketing expertise, research skills, and a passion for building relationships within the e-commerce sector. The Outreach Specialist will work closely with various teams to ensure alignment with overall marketing goals.

Responsibilities

  • Develop and execute outreach campaigns that align with our marketing objectives.
  • Conduct thorough research to identify potential partners, influencers, and audiences for outreach initiatives.
  • Utilize SEO best practices to optimize content for better visibility and engagement.
  • Manage social media advertising efforts, particularly on Facebook, to promote outreach campaigns.
  • Collaborate with the sales team to create compelling messaging that resonates with target audiences.
  • Oversee product management aspects related to outreach initiatives, ensuring alignment with brand standards.
  • Create visually appealing content using Adobe Creative Suite for various outreach platforms.
  • Analyze campaign performance using Google Analytics and Google AdWords to refine strategies.
  • Maintain and update the company website using WordPress and HTML as needed.
  • Develop email marketing campaigns that effectively communicate our outreach efforts and engage recipients.
  • Manage budgets associated with outreach initiatives, ensuring efficient allocation of resources.

Experience

  • Proven experience in digital marketing, particularly in e-commerce settings.
  • Strong knowledge of SEO techniques and analytics tools such as Google Analytics.
  • Familiarity with Facebook Advertising and other social media marketing strategies.
  • Experience in sales or product management is preferred but not mandatory.
  • Proficiency in Adobe Creative Suite for content creation is highly desirable.
  • Solid understanding of budgeting principles related to marketing initiatives.
  • Excellent research skills with the ability to analyze data and derive actionable insights.
  • Experience in email marketing campaigns and analytics is a plus.
  • A background in WordPress management and HTML coding is beneficial. Join us as we work towards expanding our reach and making a significant impact in the industry

Job Type: Part-time

Pay: From $20.00 per hour

Expected hours: 15 – 20 per week

Benefits:

  • Flexible schedule

Work Location: In person

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