Sales Development Representative

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About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword — it's a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You're in the right place Agentforce is the future of AI, and you are the future of Salesforce.

START DATE(S)*: November 3, 2025 | December 1, 2025 | January 5, 2025
*Our headcount demand is always changing as we grow; start dates listed here may or may not have an immediate opening at the time of your application.

LOCATION*: Toronto, Ontario (Canada)
*We do not offer relocation assistance.

ROLE OVERVIEW AND IMPACT:

Are you looking for a fulfilling career empowering companies to connect with their customers in a whole new way? As a Sales Development Representative, you will join our elite sales team and do just that You will learn how to evangelize Salesforce, the Customer Success Platform and World's #1 AI CRM, by identifying net-new business opportunities – driving growth by expanding our market reach and connecting with new potential clients. You will have a direct impact on our revenue generation goals, and this role is an exciting opportunity for you to develop your core sales skills and business acumen as you work alongside industry sales leaders. This role provides the foundation for a successful career in sales at Salesforce.

We hire driven individuals who thrive in a challenging and ambiguous environment, who know that they can succeed in a fast-paced, client-facing sales career, and are comfortable with achieving/exceeding metrics, key performance indicators (KPIs), and sales quotas.

JOB DESCRIPTION:

The Sales Development Representative (SDR) role serves as the entry point into a client-facing sales career at Salesforce, providing your initial experience in selling Salesforce products. Our SDR team plays a vital role in supporting our sales teams by fielding inbound inquiries and generating new business pipeline and interest through calling on inbound leads. Successful SDRs critically think and learn through coaching from their mentors, building upon and improving their skills throughout their tenure in this role.

• Strategically managing and calling a high volume of inbound leads, effectively prioritizing and organizing your pipeline to maximize conversion.

• Leverage the use of Salesforce's AI tools to streamline sales workflows, empower the team with timely insights, and articulate the value proposition of our offerings to drive business growth.

• Partnering closely with Account Executives to help move along qualified pipeline through the sales cycle

• Discovering business initiatives and acting as their internal advocate

• Building a point of view on how to help qualify customer needs and speaking to value and return on investment vs. technical functionality

• Learning how to anticipate, prepare, and overcome objections

• Building credibility and trust with internal and external stakeholders

• Demonstrating adaptability and flexibility as part of an ever-growing sales organization

• Managing a high volume of inbound leads with a strategy on prioritization of your leads

• Understanding various lines of business and personas

MINIMUM QUALIFICATIONS:

• Bachelor's Degree or Advanced Degree required, completed within the last 12 months, or on track to complete prior to the start date of this role.

• Long-term interest in a client-facing sales career

• Competitive spirit and the drive for results

• Exemplary problem-solving skills and the resourceful ability to take initiative

• Coachable and enjoys learning in a fast-paced sales environment

• Superior organizational skills and attention to detail

PREFERRED QUALIFICATIONS:

• Previous internship or full-time corporate sales experience

• B2B software sales experience is a plus

This position is ineligible for visa sponsorship

Unleash Your Potential

When you join Salesforce, you'll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we'll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what's possible — for yourself, for AI, and the world.

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Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that's inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.