CRM Manager

Employment Hero is on a mission to make employment easier and more valuable for everyone. Our Employment Operating System brings hiring, HR, payroll and benefits into an all-in-one solution. 

Since our inception in 2014, we've scaled to a $2 billion valuation and gained a presence in 6 countries globally - Australia, New Zealand, Singapore, Malaysia, the UK and Canada. We now service over 300,000 businesses and more than 2 million employees. 

At Employment Hero, we're proud of our unique DNA, which we call The EH Way.  

1. We are Mission First - everything we do (from what we work on, to how we allocate capital and where we focus) is driven by our Mission
2. We are Remote First - we champion a remote environment with a preference for asynchronous communication and a high degree of autonomy 
3. We are AI First - we are committed to using AI to accelerate our mission; AI is not just a tool, it's a fundamental part of how we operate, innovate, and scale
4. We are Apolitical - we do not take a position on political or social topics, unless it relates to our Mission
5. We Live by Our Values - we role model our values 100% of the time
6. We Expect High Performance - we set a high standard and we're not satisfied with being average

As a CRM Manager, you'll be reporting to our VP, Marketing for Canada and will be instrumental in crafting communication and lifecycle journeys, to join the Marketing team in Canada as we build out  communications to support our B2B customers & prospects through their Employment Hero journey, as well as our emerging B2C users as part of our recruitment offering.

Your key focus areas will be:

•  In line with our CRM team initiatives, create, build, test, execute, analyse and refine the development of lifecycle automated nurture programs using Marketo
•  Understand our data, how it's integrated to our MarTech stack to aid segmentation build
• Stay on top of changes to the digital landscape such as changes privacy regulation and best practices for email sends
• Assist with reporting & optimisation of existing campaigns & programs being able to communicate the value of campaigns & programs to wider teams across the business
• Create relevant content for Email & In Platform communications, translating technical information into easily understood human language that our prospects understand and respond to
• Utilise best-in-market MarTech, including automated systems and analytics platforms. Prior experience on Marketo is required as well as knowledge of Braze and Salesforce.
• Work closely with the wider marketing team in Canada to execute strategies but also surface opportunities to better engage our customers and prospects

To thrive at Employment Hero, you'll need to embody The EH Way - operating with focus, agility, and an obsession with impact. For this role, you'll also bring

•  Experience with Marketo, Braze and Salesforce (or similar CRM/marketing automation platforms)
•  Be able to work in a fast-paced, agile environment (experience in B2B and ABM a plus)
• Proven Hands-on experience setting up marketing automation and workflows
• You will have experience with A/B and multivariate experiments and be up-to-date with the latest trends and best practices in online marketing and measurement
• You will have analytical skills and be data-driven in your thinking, and be proficient in reporting campaign effectiveness.
• 5-7 years experience in a Direct marketing or related professional environment
• Able to work independently in a "remote first" work environment and to agreed deadlines

At Employment Hero, we don't just talk about a better way to work - we live it. Joining Employment Hero means

• You will work remotely, with the flexibility to own your time and impact
• You will access cutting-edge tools to amplify your work, knowledge and outputs 
• You'll surround yourself with ambitious, outcome-driven colleagues who challenge you to do the best work of your life
• You'll own ESOP (employee share options) in one of the world's fastest-growing tech companies 
• You'll also have access to a wide range of benefits that includes - a very generous parental leave policy, subsidised egg freezing (so you can make the choice that's right for you, on your terms), a WFH office expense budget, and outstanding learning & development opportunities 

At Employment Hero, we are committed to safeguarding the privacy of your application data. To understand how we do so, you can read our Applicant Privacy Policy here

Employment Hero celebrates diverse perspectives and experiences, we invite people of all backgrounds and identities to apply for this position.