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Performance Marketing Specialist

3 weeks ago

Winnipeg Manitoba RPA Canada TDGCorporate Full time

The Dufresne Group is currently seeking a Performance Marketing Specialist  for our Dufresne Marketing Team. This role is located on a hybrid basis at our Home Office at 147 Commerce Drive in Winnipeg.

As the Performance Marketing Specialist, you will be a dynamic and data-driven role created to manage and optimize our PPC campaigns and social media presence. You will have a strong understanding of digital advertising, analytics, and content strategy, with the ability to translate business goals into effective online marketing campaigns.

The Dufresne Group is committed to investing in our team members; we offer:

  • Market competitive salary commensurate with experience 
  • Comprehensive benefits plan and excellent employee discounts;
  • Employer Sponsored Retirement Savings Plan;
  • Career growth and continuous development;
  • Respectful and family-oriented working environment with strong company values;
  • The opportunity to work for one of Canada's Best Managed Companies.

As the Performance Marketing Specialist you will:

  • Plan execute, and optimize PPC campaigns across Google Ads, Bing, and other platforms.
  • Conduct keyword research, ad copy creation, and A/B testing to improve campaign performance.
  • Monitor daily budgets, bids, and conversions to ensure ROI targets are met.
  • Analyze performance data and prepare regular reports with insights and recommendations.
  • Stay up to date with platform changes, new tools, and industry best practices
  • Develop and implement social media strategies aligned with business objectives.
  • Manage and grow company profiles across key platforms (Facebook, Instagram, LinkedIn, X/Twitter, TikTok, etc.).
  • Create engaging, on-brand content (graphics, videos, posts, stories, etc.). 
  • Plan and manage paid social campaigns, optimizing for engagement, reach, and conversions.
  • Track performance metrics (engagement, reach, CTR, conversions) and report results.
  • Collaborate with design, sales, and content teams to ensure consistent messaging

As a successful candidate you will have the following:

  • 2 - 4 years of experience managing PPC and/or paid social media campaigns.
  • Proficiency in Google Ads, Meta Ads Manager, Google Analytics, and Tag Manager.
  • Strong understanding of SEO principles, conversion tracking, and audience targeting.
  • Excellent analytical and reporting skills; proficiency with Excel or Google Sheets.
  • Creative mindset with a strong eye for design and messaging. 
  • Ability to manage multiple campaigns and deadlines in a fast-paced environment.
  • Bachelor's degree in Marketing, Communications, or a related field. 
  • Combination of education and experience will be considered.