Marketing Director

2 weeks ago

Vancouver, British Columbia, Canada Bradford Jacobs Full time

Bradford Jacobs are supporting our client, a Nasdaq-listed emerging technology company, in their search for top talent. Our client delivers innovative enterprise SaaS solutions, AI-powered drones, Drone-as-a-Service (DaaS), and quantum computing technologies for mission-critical applications in both the public and private sectors.

With a diverse portfolio of subsidiaries, they are transforming traditional processes and driving innovation across industries including industrial operations, law enforcement, defense, agriculture, and warehouse & logistics.

The company operates globally, with offices in North America, the UK, Ireland, Europe, the UAE, and Taiwan — offering dynamic career opportunities in an exciting and fast-growing sector.

They are seeking a visionary
Marketing Director, SaaS
to lead our brand strategy, drive growth, and elevate our market presence with primarily supporting initiatives tied to our SaaS business. This role is ideal for a strategic thinker with a passion for storytelling, data-driven decision-making, and team leadership.

You'll oversee all marketing functions from digital campaigns to product launches and ensure our brand resonates with stakeholders across every touchpoint.

Key Responsibilities

  • Develop and execute comprehensive marketing strategies aligned with business goals
  • Lead and mentor a high-performing marketing team across digital, content, brand, and communications.
  • Oversee market research and competitive analysis to identify trends and opportunities.
  • Manage the marketing budget and allocate resources effectively.
  • Collaborate with sales, product, and executive teams to align messaging and campaigns.
  • Drive brand awareness through innovative campaigns, partnerships, and media outreach.
  • Monitor and report on campaign performance, ROI, and KPIs.
  • Ensure consistent brand messaging across all platforms and channels.
  • Flexibility to handle emerging priorities and contribute beyond core responsibilities.
  • Supports cross-functional initiatives and participates in tasks outside primary scope when necessary.

Qualifications

  • Bachelor's degree in Marketing, Business, Communications, or related field (Master's preferred)
  • 8+ years of progressive marketing experience, with at least 3 years in a leadership role.
  • Proven success in developing and executing multi-channel marketing strategies.
  • Strong analytical skills and experience with marketing analytics tools.
  • Excellent communication, leadership, and project management abilities.
  • Experience in SaaS and IT background.

Office based in Vancouver.

Salary range - $100-$110k CAD.

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