Director of Marketing

2 weeks ago

Vancouver, British Columbia, Canada Alloy Full time

About
At , we work with consumer goods companies that make the products we eat, wear, and use every day, as well as the ones we occasionally splurge on. We're tackling a real and complex problem for them—managing supply and demand in the face of constantly changing customer behavior, highly complex supply chain networks, 40-year-old data standards and labor-intensive manual processes.
is a fast-growing, well-funded startup with an expanding presence across the world. Our team hails from successful startups, leading tech companies and Fortune 100 enterprises. We believe deeply in fostering individual ownership, iterating to excellence, focusing on what matters, communicating openly & respectfully, and supporting one another. 
We encourage people of all backgrounds to apply. is committed to creating an inclusive culture, and we celebrate diversity of all kinds.
About The Role
We are looking for a strategic yet deeply hands-on leader to own our marketing-sourced inbound pipeline and partner closely with Sales on outbound messaging. This role is responsible for turning positioning, content, and demand programs into measurable revenue impact.
You will personally lead and execute core inbound initiatives—including content and messaging, website and conversion optimization, lead nurturing, and campaign workflows—while continuously improving lead quality and pipeline contribution. You will work closely with Sales to ensure tight alignment on targeting, messaging, and pipeline goals.
You will have one direct report and work with a small set of specialist contractors, but you are expected to operate as a player-coach and personally drive key programs. This role reports directly to the CEO.
About You 
As our Director of Marketing, you are the primary architect and lead executor of our growth engine. While you will have an execution bench of internal talent and specialist contractors, you are responsible for the strategy, the narrative, and the ultimate revenue results—and you're comfortable personally diving in to write copy, build campaigns, and dig into the data to make it happen. What You'll Do
  • Own Inbound Pipeline Generation: You are responsible for hitting our marketing-sourced revenue goals by designing and executing an integrated strategy across inbound, outbound, events, and partners.
  • Refine Positioning & Messaging: Act as the lead for product marketing, translating features into clear value propositions that resonate with our target audience and ensure consistency across our website and campaigns.
  • Drive High-Intent Content: Create and oversee content that directly generates and converts demand, including case studies, white-papers, website copy, email nurtures, and sales collateral that directly helps close deals. 
  • Partner Hand-in-Hand with Sales: Work closely with Sales and SDRs to ensure marketing is delivering high-quality opportunities and providing the enablement tools they need to be successful.
  • Optimize & Scale with Data:  Analyze performance from first touch through closed-won, improving conversion rates, lead quality, and sales handoff using clear KPIs, reporting, and marketing systems.
What We Are Looking For
  • B2B SaaS Experience: 7+ years of marketing experience, with at least 2–3 years in a leadership role within a high-growth B2B SaaS environment.
  • Full-Stack Capability: You have a proven track record of owning multiple marketing functions (Demand Gen, Product Marketing, Content) and understand how they work together to drive revenue.
  • Pipeline-First Mindset: You are obsessed with the funnel and ​​have personally built and operated inbound programs that generated measurable marketing-sourced pipeline and revenue.
  • Exceptional Writing & Storytelling: You can take a complex technical product and turn it into a simple, compelling story. You are a strong writer who can produce everything from website copy to sales decks.
  • Analytical Rigor: You are comfortable in the data. You have experience with CRM and Marketing Automation tools (e.g., Salesforce, Marketo) and know how to use them to track attribution and ROI.
  • Project Management Skills: You have experience managing both internal team members and external contractors, keeping multiple projects on track without losing sight of the details.
  • Startup Grit: You thrive in small, fast-paced teams. You are self-motivated, adaptable, and happy to "wear many hats" to get the job done.
$145,000 - $180,000 a year Salary is based on level of experience and final scope of role. Salary is a mix of salary and semi-annual bonus target. Alloy reserves the right to update salary ranges based on required skill set, job scope, market conditions, etc. at any time. Role is a hybrid role based in Park City, UT; Vancouver, BC; Denver, CO or Washington, DC. Hybrid is defined by our company as 3+ days/week in the office when not on vacation. Remote employees will not be considered for this role. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

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